BPDC Student Sarthak Sethi (2017AAPS0151U) has won the 2nd prize at U-Start competition at Innovation Arabia 2021. He has also been awarded an equity-free cash prize (undisclosed). He presented Business Bazaar, which is a B2B marketplace for buyers & suppliers which enables buyers to view & source products online and suppliers to get online visibility for their products & services.

Innovation Arabia is the annual scientific and professional development conference organized by Hamdan Bin Mohammed Smart University. The conference represents an outstanding manifestation of the university's commitment to generate and share research, collaborative projects, best practices and success stories. Innovation Arabia provides an outstanding opportunity to celebrate research excellence and promote professional development. It allows participants to foster collaboration which will lead to research and project funding. The U-Start competition at Innovation Arabia offers another opportunity for university students’ working on innovative startups. The competition encourages student entrepreneurs with a startup at prototype/MVP/execution stage to present it to a panel of judges. It is a great opportunity for students to measure their skills against those of their peers, socialize, obtain valuable experience, win prizes, and get exposed to the market and to potential investors and business owners.