The workshop's theme is multi-modal cognition with an emphasis on the interaction between language and vision. More specifically, there is a central focus on how attentional and visual processes interact with spoken and written language processing. Why are attention and vision crucial to language comprehension? Prominent approaches to language-vision interactions have focused so far on whether language processing is like sensory processing (the 'embodied cognition approach') or whether cross-linguistic differences lead to permanent restructuring of cognition and perception (the 'linguistic relativity approach'). We know, however surprisingly little about the nature, representations, and mechanisms of every-day language-vision interactions such as when language guides our attention around the visual world. Core themes of the workshop are the (non)-intentionality of language-vision interactions, the nature of competition, selective processing, learning and development which suggest that the investigation of language-vision interactions by means of methods such as eye-tracking offers a window into the mechanisms of how high level representations involved in language and memory interact with visual input. The workshop seeks to encourage discussions which advance the field in important ways and lead to close collaborations between the participating researchers. It also discusses how research in this field can affect our understanding of consumer psychology and consumer neuroscience.

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