BITS Pilani

  • Page last updated on Tuesday, February 19, 2019

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Course Structure

Course Structure

All candidates shortlisted for Ph.D. Programme in the Department of Management have to mandatorily undergo some structured courses, as per their requirement. This is decided by the Department Research Committee after careful consideration of the needs of the candidate. PhD candidates have to complete these courses to be eligible for consideration of awarding of PhD.
The candidates are also required to take a written qualifying examination before embarking on their research for PhD. All candidates must take up two foundation courses, primarily focusing on principles of management and business communication. They also have to choose two sub-areas from the below mentioned list:
  • Finance & Accounting - Concepts and Relevance of Accounting Information in the Business, Golden Rules of Accounting, Journal Entries, Ledger and Trial Balance, Preparation of Financial Statement – Trading, Profit and Loss A/C, Balance Sheet, Cash flow statement. Analysis of Financial Statements – Ratio Analysis
  • Marketing - Developing Marketing Strategies and Plans, Marketing Research, Creating customer value and customer relationships, Analysing consumer markets, Analysing Business Markets, Identifying Market Segments and Targets, Competitive Dynamics, Crafting the Brand position, Creating Brand Equity, Setting Product strategy, Designing and managing services, Developing Pricing strategies and Programs, Designing and Managing Integrated Marketing Channels, Designing and Managing Integrated Marketing Communications
  • Organizational Behaviour & Human Resource Management - Personnel Planning and Recruitment, Selection, Testing and Interviews, Training and Development, Performance Management and Appraisal, Employee Retention, Engagement and Careers Compensation, Benefits and Services, Ethics, Employee Safety and Health, Labour Relations and Collective Bargaining, Personality, Motivation, Perception, Organizational Culture, Group behaviour and leadership
  • Production & Operations Management - Forecasting, Facility Location Planning, Facility Layout Planning, Aggregate Planning, Inventory Management, Statistical Process Control, Production scheduling, Materials Requirement Planning, Just in time and Lean Operations
  • Information Technology & Technology Management
  • Strategy & Entrepreneurship

For further information about the qualifying exam, please click here.

The BITS Advantage

The new way to look at the world

The BITS MBA core curriculum is designed around the cross-functional way contemporary organizations work. Throughout the curriculum, students and faculty approach problems by looking to the broadest possible circle of skills and resources to fashion innovative solutions.

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An institution deemed to be a University estd. vide Sec.3 of the UGC Act,1956 under notification # F.12-23/63.U-2 of Jun 18,1964

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