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Ch V V S N V Prasad

Associate Professor

Marketing, Operations management, Strategic Management, Supply chain and operations
Department of Economics and Finance
prasad@goa.bits-pilani.ac.in
91-832-2580-420
91-832-2580-732

Journal Publications

  1. Shawnn Coutinho, Ch V V S N V Prasad , Rohit Prabhudesai, (2025)-"Measuring Service Quality and Assessment of Service Quality Gaps in Dialysis Centres in India". Journal of Health Management, (),Page https://doi.org/10.1177/09720634251344735
  2. Clifford Reuben D'costa, Rohit Prabhudesai, Sankalp Purushottam Naik, Ch V V S N V Prasad , Mahima Mishra, (2024)-"When bigger is not always better: exploring the size-dependent nature of the sustainability reporting-firm valuation relationship". International Journal of Productivity and Performance Management, (),Page - http://dx.doi.org/10.1108/ijppm-03-2024-0151
  3. Sankalp Purushottam Naik, Ch V V S N V Prasad ,(2024)-"Enterprise risk management: a review and conceptual framework encompassing management and accounting and finance disciplines". International Journal of Risk Assessment and Management, 26(2),Page 118 - 143. https://www.inderscienceonline.com/doi/abs/10.1504/IJRAM.2023.139004
  4. Sankalp Purushottam Naik, Riyanka Baral, A V S Durgraprasad, Ch V V S N V Prasad (2024)-"Corporate governance antecedents and value relevance of environmental, social, and governance disclosures: insights from Indian listed firms". International Journal Of Corporate Governance, 14(2),Page 169 - 188. https://www.inderscienceonline.com/doi/abs/10.1504/IJCG.2024.138081
  5. Nandini Venkatesh Adhini, Ch V V S N V Prasad , (2024)-"Perceptions and drivers of the metaverse adoption: A mixed-methods study". International Journal of Consumer Studies, 48(4),Page - https://doi.org/10.1111/ijcs.13069
  6. Ayyagari Venkata Subramanya Durgaprasad, Ch V V S N V Prasad , (2023)-"Modeling Challenges for Building Technological Capacities to Achieve Sustainability in the Food Industry". Foresight and STI Governance, 17(3),Page 45 - 55. https://doi.org/10.17323/2500-2597.2023.3.45.55
  7. Rohit Prabhudesai, Nitin Pangarkar, Ch V V S N V Prasad , Abhishek Kumar Sinha, (2023)-"Performance impact of behavioural factors in alliances by SMEs: an empirical analysis". International Journal of Productivity and Performance Management, 72(6),Page 1819 - 1839. https://doi.org/10.1108/ijppm-06-2021-0341
  8. Rohit Prabhudesai, V V S N V Prasad Chundru , Nitin Pangarkar, Abhishek Kumar Sinha, Akshay Bhat, (2023)-"Does Entrepreneurial Orientation Predict Small and Medium Enterprise Alliance Formation? Evidence from the Indian Manufacturing Sector". Asia-Pacific Business Series: Volume 13 Indian SMEs and Start-Ups Growth through Innovation and Leadership, (),Page 115 - 123. https://doi.org/10.1142/9789811269554_0006
  9. Sankalp Purushottam Naik, Dhruv Ajoy Jauhar, V V S N V Prasad Chundru ,(2023)-"Value relevance of enterprise risk management: the Indian case". International Journal of Business Continuity and Risk Management, 13(3),Page 229 - 247. https://www.inderscience.com/info/ingeneral/forthcoming.php?jcode=ijbcrm
  10. Shawnn Coutinho, V V S N V Prasad Chundru ,(2022)-"Is Hospital Service Quality Relevant During COVID-19 Pandemic?". Journal of Health Management, 24(3),Page 440 - 454. https://journals.sagepub.com/doi/abs/10.1177/09720634221109312
  11. Rohit Prabhudesai, Nitin Pangarkar, V V S N V Prasad Chundru ,(2022)-"Resource type and SME alliance formation: the contingent role of perceived environmental uncertainty". Journal of Small Business and Enterprise Development, 29(7),Page 1071 - 1088. https://doi.org/10.1108/jsbed-02-2021-0046
  12. A V S Durgaprasad, V V S N V Prasad Chundru ,(2022)-"Green Supply Chain Management Practices: An Exploratory Study of Indian Food Processing Firms". GATR Journal of Management and Marketing Review, 7(4),Page 185 - 193. https://bits-pilani.researgence.com/AuthorDocument/Publication/1172563.pdf
  13. Shawnn Coutinho, V V S N V Prasad Chundru , Rohit Prabhudesai, (2021)-"Antecedents and outcomes of patient satisfaction in healthcare: A conceptual model". Health Marketing Quarterly, 37(4),Page 300 - 315. https://doi.org/10.1080/07359683.2021.1947068
  14. Prabhudesai Rohit, V V S N V Prasad Chundru , Agrawal Shubham,(2021)-"Impact of individual-level antecedents on sme internationalization: A methodological review". FOCUS: Journal of International Business, 8(1),Page 170 - 186. https://www.indianjournals.com/ijor.aspx?target=ijor:fjib&volume=8&issue=1&article=008
  15. Sankalp Naik, V V S N V Prasad Chundru ,(2021)-"Benefits of Enterprise Risk Management: A Systematic Review of Literature". GATR Journal of Finance and Banking Review, 5(4),Page 28 – 35. http://gatrenterprise.com/GATRJournals/JFBR/pdf_files/JFBR-Vol-5(4)/3.Ch%20V%20V%20S%20N%20V%20Prasad.pdf
  16. Shawnn Melicio Coutinho, V V S N V Prasad Chundru , Rohit Prabhudesai,(2021)-"Evaluating Health System Efficiency using Data Envelopment Analysis: A case of Indian Healthcare System". Gurukul Business Review, 17(1),Page 27 - 38. https://doi.org/10.48205/gbr.v17.3
  17. Sankalp Naik, V V S N V Prasad Chundru ,(2021)-"Risk and Risk Management: a historical review and research agenda". International Journal of Business Continuity and Risk Management, 12(3),Page 1 - . https://doi.org/10.1504/ijbcrm.2022.10042570
  18. Shawnn Melicio Coutinho, V V S N V Prasad Chundru , Rohit Prabhudesa,(2021)-"Antecedents and outcomes of patient satisfaction: A study of dialysis centers in India". Journal of Datta Meghe Institute of Medical Sciences University, 16(3),Page 540 - 547. https://journals.lww.com/dmms/fulltext/2021/16030/antecedents_and_outcomes_of_patient_satisfaction_.27.aspx
  19. Prabhudesai R, Prasad Ch V V S N V ,(2018)-"Understanding the international strategic alliances of SMEs: A case-study approach". International Journal of Entrepreneurship and Small Business, 35(1),Page 27 - . https://doi.org/10.1504/IJESB.2018.094275
  20. Prabhudesai R, Prasad Ch V V S N V ,(2018)-"What drives trust-performance relationship in SME alliances?". International Journal of Business and Globalisation, 20(3),Page 316 - . https://doi.org/10.1504/IJBG.2018.091507
  21. Ch V V S N V Prasad , Rohit Prabhudesai, (2018)-"An Empirical Study on TQM Practices and its Influence on Employee Satisfaction and Performance in Technical Institutions: Teachers' Perspectives". Global Academy of Training and Research , 3(3),Page 169 - 178. https://ideas.repec.org/p/gtr/gatrjs/jmmr195.html
  22. V V S N V Prasad Chundru ,(2018)-"Availability of Information and Communication Technology (ICT) Facilities in Secondary Schools". Journal of Emerging Technologies and Innovative Research, 5(8),Page 588 - 593. http://www.jetir.org/view?paper=JETIRA006103
  23. Rohit Prabhudesai, V V S N V Prasad Chundru , Shardul Walwadkar, Shubham Agrawal, (2018)-"Analyzing the Impact of Perceived Environmental Uncertainty on SME Alliance Formation: An Indian Perspective". INTERNATIONAL JOURNAL OF GLOBAL BUSINESS AND COMPETITIVENESS, 12(1),Page 37 - 43. http://www.indianjournals.com/ijor.aspx?target=ijor:ijgbc&volume=12&issue=1&article=004
  24. Prabhudesai R S, Prasad C V V S N V , Ang B C,(2017)-"Exploring Emerging Latin America: Implications for German Companies Using Spain as a Springboard Country". Global Business Review, 18(4),Page 993 - 1009. https://doi.org/10.1177/0972150917692402
  25. Prabhudesai R, Prasad C V V S N V ,(2017)-"Antecedents of SME alliance performance: a multilevel review". Management Research Review, 40(12),Page 1261 - 1279. https://doi.org/10.1108/MRR-12-2016-0286
  26. Prasad Ch V V S N V , Prabhudesai R, (2017)-"What drives SME explorative-exploitative alliance formation: An integrated perspective". International Journal of Business Innovation and Research, 15(1),Page 79 - . https://doi.org/10.1504/IJBIR.2018.088471
  27. V V S N V Prasad Chundru , P Lalitha, P V N Srikar,(2015)-"Barriers to the Use of Information and Communication Technology (ICT) in Secondary Schools: Teacher’s Perspective". JOURNAL OF MANAGEMENT RESEARCH, 7(2),Page 190 – 190. http://dx.doi.org/10.5296/jmr.v7i2.6935
  28. P Lalitha, V V S N V Prasad Chundru ,(2014)-"Factors Influencing the Usage of ICT in Secondary Schools: A Case Study in Telangana State of India". Developing Country Studies, 4(14),Page 42 - 47. https://www.iiste.org/Journals/index.php/DCS/article/view/14057
  29. Nihit Nihit Prakash, V V S N V Prasad Chundru ,(2014)-"Lean Practices in Small and Medium Enterprises-A Structured Literature Review". Journal of Basic and Applied Engineering Research, 1(4),Page 78 - 84. https://www.krishisanskriti.org/vol_image/02Jul201504070318.pdf
  30. V V S N V Prasad Chundru ,(2013)-"Supply Chain Management Practices and its Implementation: A Case Study". supply chain Pulse, 4(1),Page 27 - . https://bits-pilani.researgence.com/AuthorDocument/Publication/1050901.pdf
  31. V V S N V Prasad Chundru ,(2012)-"Multiple Performance Dimensions to Measure Supply Chain Performance". International Journal of Business and General Management, 1(1),Page 40 - 55. https://www.iaset.us/archives?jname=32_2&year=2012&submit=Search
  32. V V S N V Prasad Chundru ,(2012)-"A Conceptual Framework for Measuring Supply Chain Performance". Journal of Business Management and Research, 2(1),Page 39 - 55. http://www.tjprc.org/view_paper.php?id=866
  33. Prasad Ch V V S N V , Govindan K, Kulkarni D M , (2010)-"Role of IT in SCM environment". International Journal of Business Performance and Supply Chain Modelling, 2(1),Page 81 - . https://doi.org/10.1504/IJBPSCM.2010.034471
  34. Pradhan, K. N. & Prasad, Ch.V.V.S.N.V. (2014): Review of Neuromarketing, International Journal of Developments in Trade, Commerce and Business, Vol. 1:7, 44-48.
  35. Prasad, Ch.V.V.S.N.V. & Prabhudesai, R (2014): Sweatshop Practices in the Global Apparel Industry, International Research Journal of Commerce, Business and Social Sciences, Vol.3:3, 138-143.
  36. Prasad, Ch.V.V.S.N.V. & R. Sivadas (2013): The Usage and Impact of ICT in Secondary Schools: A Case Study, Rajagiri Management Journal, Vol.7:2, 52-58.
  37. Prasad, Ch.V.V.S.N.V. & R. Sivadas (2013): Impact of Online Marketing on Small and Medium Size Business: A Case Study, Rajagiri Management Journal, Vol.7:2, 90-97.

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