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Dr. Naini Shalini Reddy

Assistant Professor

Department of Economics & Finance
Chamber: CC-114
BITS Pilani, K K Birla Goa Campus
Zuarinagar, Goa 403726

Publications

  • Naini, S. R. (2025). Leafy Consumption: Tracing the Indian Green Behavior
    Tree via the Generational Cohort Roots. Journal of Global Marketing, 1-31.
    (Taylor & Francis, https://doi.org/10.1080/08911762.2025.2506602
    ABDC-B, Q1- Scopus, & ESCI)
  • Naini, S. R., & Reddy, M. R. (2025). A bibliometric analysis on factors
    influencing green consumer behaviour–research issues and future
    directions. Benchmarking: An International Journal, 32(1), 261-298.
    https://doi.org/10.1108/BIJ-10-2022-0648 (Emerald, ABDC-B, Q1-
    Scopus & ESCI)
  • Naini, S. R., & Reddy, M. R. (2024). Role of green awareness and green
    behaviour in fostering sustainable consumption in India. Journal of Science
    and
    Technology
    Policy
    Management,
    16(6),
    https://doi.org/10.1108/JSTPM-11-2022-0182 (Emerald, ABDC-C, Q1-
    Scopus & ESCI)
  • Naini, S. R., & Reddy, M. R. (2023). Antecedents of Indian Green Consumer
    Behavior–A PLS-SEM Analysis Approach. Indonesian Journal of
    Sustainability
    Accounting
    and
    Management, 7(1),
    https://doi.org/10.28992/ijsam.v7i1.764 (ABDC-C, & ESCI)
  • Naini, S. R., Mekapothula, R. R., Jain, R., & Manohar, S. (2024). Redefining
    green consumerism: a diminutive approach to market segmentation for
    sustainability. Environmental Science and Pollution Research, 31(9), 12916
    12932. https://doi.org/10.1007/s11356-023-31717-9 (Springer, Q1-
    Scopus,SCI-EXPANDED ( https://www.webofscience.com/wos/woscc/full
    record/WOS:001167779300088 ))