Naini, S. R. (2025). Leafy Consumption: Tracing the Indian Green Behavior Tree via the Generational Cohort Roots. Journal of Global Marketing, 1-31. (Taylor & Francis, https://doi.org/10.1080/08911762.2025.2506602 ABDC-B, Q1- Scopus, & ESCI)
Naini, S. R., & Reddy, M. R. (2025). A bibliometric analysis on factors influencing green consumer behaviour–research issues and future directions. Benchmarking: An International Journal, 32(1), 261-298. https://doi.org/10.1108/BIJ-10-2022-0648 (Emerald, ABDC-B, Q1- Scopus & ESCI)
Naini, S. R., & Reddy, M. R. (2024). Role of green awareness and green behaviour in fostering sustainable consumption in India. Journal of Science and Technology Policy Management, 16(6), https://doi.org/10.1108/JSTPM-11-2022-0182 (Emerald, ABDC-C, Q1- Scopus & ESCI)
Naini, S. R., & Reddy, M. R. (2023). Antecedents of Indian Green Consumer Behavior–A PLS-SEM Analysis Approach. Indonesian Journal of Sustainability Accounting and Management, 7(1), https://doi.org/10.28992/ijsam.v7i1.764 (ABDC-C, & ESCI)
Naini, S. R., Mekapothula, R. R., Jain, R., & Manohar, S. (2024). Redefining green consumerism: a diminutive approach to market segmentation for sustainability. Environmental Science and Pollution Research, 31(9), 12916 12932. https://doi.org/10.1007/s11356-023-31717-9 (Springer, Q1- Scopus,SCI-EXPANDED ( https://www.webofscience.com/wos/woscc/full record/WOS:001167779300088 ))