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Achint Nigam

Assistant Professor, Department of Management,
BITS Pilani, Pilani Campus

Agentic AI, Generative AI, Healthcare Marketing, Marketing, Marketing Analytics, Marketing Research, Statistics, Technology Marketing
6068-I, Department of Management, New Academic Building, Birla Institute of Technology & Science, Pilani- 333031, Rajasthan. India.

Courses and Workshops

Courses

  1. Healthcare Marketing
  2. Generative AI and Agentic AI for Business
  3. AI Marketing
  4. Marketing for 1 (personalized marketing)
  5. Marketing Analytics (using R)
  6. Programming for Business (using R)
  7. Digital Marketing
  8. Marketing Management
  9. Consumer Behavior
  10. Sports analytics/marketing
  11. Entertainment Analytics
  12. Data Visualization (using Power BI, DAX included)
  13. Introductory Business Statistics (using R)
  14. Advanced Spreadsheet and Macro Programming for Business (VBA)

Workshops / FDPs / MDPs

  1. Program director cum co-instructor for a 1-week virtual workshop on GenAI for Data-Driven Decisions: Mastering Prompts, Data Analysis, and Ethics. Organized by the Department of Management, BITS Pilani, 16th to 21st June, 2025.
  2. Program director cum co-instructor for a 10-Day FDP on GenAi in Education: Design, Implement, & Research. 5th to 15th May 2025, in online mode, organized by the Department of Management, BITS Pilani.
  3. Program director cum instructor for a 4-day online workshop on Prompt Engineering in Practice: Powerful Patterns for Real-World Applications. Organized by the Department of Management, BITS Pilani, 03rd – 06th April, 2025. 
  4. Program director cum instructor for a 1-day (08 hours) workshop on Mastering AI Prompt Patterns: A Hands-on Workshop for Future Managers. Organized by the Department of Management, BITS Pilani, 23rd March, 2025.
  5. Program director cum instructor for a 4-day (12 hours) workshop on Moderation, Mediation, and Conditional Process Analysis using Process in R. Organized by the Department of Management, BITS Pilani, 8th – 15th September 2023 (feedback 4.9/5).
  6. I am regularly invited by international institutes, IITs/IIMs/NITs, and other central and state universities to conduct workshops/seminars and deliver guest lectures on research, AI, prompt engineering, and related areas. 
  7. Delivered a session on “LLM Advertising and Programmatic Advertisement” at IIM Vishakhapatnam on 12-April-2026. 
  8. Keynote speaker at IEM-K and UEM-Kolkata, India, conference on "Innovative Research Practices in Social Sciences" (IRPSS-2026). Topic: Future of Search and Consumer Decision Making in the Age of AI. 18th Jan 2026.
  9. Took two sessions on Prompt Engineering Skills for Teachers for the UGC–Malaviya Mission Teacher Training Centre (UGC–MMTTC)organized by The Gandhigram Rural Institute, 20th  November to 3rd December 2025.
  10. Delivered a 5-week (10-session) training on “AI Marketing” for IIM Indore EPMAIDM program from 06th September to 05th October 2025.
  11. Conducted a one-day online workshop on “AI Prompt Patterns for Creativity and Innovation” for Keele Business School, Keele University, UK on 16th October 2025 {Batch-2}.
  12. Took four sessions on Prompt Engineering during Faculty Induction Program (Guru Dakshta), organized by Central University of Jammu under (UGC-MM-TTC), 14th May to 10th June 2025.
  13. Took two sessions on Prompt Engineering during refresher course on Empowering Education through AI and Digital Technologies, organized by Central University of Jammu under (UGC-MM-TTC), 13th to 26th May 2025.
  14. Conducted a one-day online workshop on Beyond Basic AI: Prompt Engineering Skills That Set You Apartfor the students of Symbiosis Centre for Management Studies (SCMS), Noida, on 30th April, 2025.
  15. Took two sessions on “Mastering AI Conversations: Prompt Patterns for Marketing Impact” for IIM Indore EPMAIDM program on 12th April 2025.
  16. Conducted a one-day online workshop on “AI Prompt Patterns for Creativity and Innovation” for Keele Business School, Keele University, UK on 4th April 2025 {Batch-1}.