Achint Nigam

Assistant Professor, Department of Management,
BITS Pilani, Pilani Campus

Department of Management, Birla Institute of Technology & Science, Pilani- 333031, Rajasthan. India.


  1. Nigam, A., Sangal, S., Behl, A., Jayawardena, N., Shankar, A., Pereira, V., Temouri, Y., & Zhang J. (2022). Blockchain as a resource for building trust in pre-owned goods marketing: A case of automobile industry in an emerging economy. Journal of Strategic Marketing. (A-category A.B.D.C.).
  2. Nigam, A., Behl, A., Pereira, V., & Sangal, S. (2022). Impulse purchases during emergency situations: Exploring permission marketing and the role of blockchain. Industrial Management & Data Systems, 123(1), 155-187. (A-category A.B.D.C.).
  3. Nigam, A., Dewani, P. P., Behl, A., & Pereira, V. (2022). Consumer’s response to conditional promotions in retailing: An empirical inquiry. Journal of Business Research144, 751-763. (A-category A.B.D.C.).
  1. Nigam, A., & Dewani, P. P. (2022). Consumer engagement through conditional promotions: An exploratory study. Journal of Global Information Management (JGIM), 30(5), 1-19. (A-category A.B.D.C.).
  2. Nigam, A. (2022). Online Gaming and OTT Consumption: An Exploratory Study of Generation Z. Journal of Promotion Management, 28(4), 420–442. (B-category A.B.D.C.).
  3. Nigam, A., Dewani, P. P., & Behl, A. (2020). Exploring Deal of the Day: An e-commerce strategy. Benchmarking: An International Journal, 27(10), 2807-2830. A.B.D.C.)
  4. Sangal, S., Nigam, A., & Sharma S. (2023). Integrating blockchain capabilities in an omnichannel healthcare system: A dual theoretical perspective. Journal of Consumer Behavior. (A-category A.B.D.C.).
  5. Behl, A., Pereira, V., Nigam, A., Wamba, S. & Sindhwani, R. (2023), "Knowledge development in non-fungible tokens (NFT): a scoping review,” Journal of Knowledge Management, Vol. ahead-of-print No. ahead-of-print. (A-category A.B.D.C.).
  6. Behl, A., Pereira, V., Jayawardena, N., Nigam, A. & Mangla, S. (2023). Gamification as an innovation: a tool to improve organizational marketing performance and sustainability of international firms. International Marketing Review, Vol. ahead-of-print No. ahead-of-print. (A-category A.B.D.C.).
  7. Behl, A., Jayawardena, N., Nigam, A., Pereira, V., Shankar, A., & Jebarajakirthy, C. (2023). Investigating the revised international marketing strategies during COVID-19 based on resources and capabilities of the firms: A mixed method approach. Journal of Business Research, 113662. (A-category A.B.D.C.).
  8. Sangal, S., Nigam, A., & Bhutani, C. (2022). Conceptualizing the role of blockchain in omnichannel healthcare: A Delphi study. Aslib Journal of Information Management, 74(5), 782-800. (B-category A.B.D.C.).
  9. Jayawardena, N. S., Behl, A., Ross, M., Quach, S., Thaichon, P., Pereira, V., Nigam, A., & Le, T. T. (2022). Two Decades of Research on Consumer Behaviour and Analytics: Reviewing the Past to Prepare for the Future. Journal of Global Information Management (JGIM), 30(1), 1-38. (A-category A.B.D.C.)
  10. Malhan, M., Dewani, P. P., Nigam, A., Vaz, D., & Ogbeibu, E. A. (2022). Exploring customer engagement on social networking sites: A qualitative research enquiry. Journal of Global Information Management (JGIM), 30(5), 1-28.  (A-category A.B.D.C.)
  11. Sangal, S., Nigam, A., & Bhutani, C. (2022). Purchase Behavior of Generation Z for New-Brand Beauty Products: Exploring the Role of Blockchain. Journal of Electronic Commerce in Organizations (JECO), 20(2), 1-21. (B-category A.B.D.C.)
  12. Shankar, A. & Nigam, A. (2021). Explaining resistance intention towards mobile HRM application: The dark side of technology adoption. International Journal of Manpower, 43(1), 206-225. (A-category A.B.D.C.)


  1. Nigam, A., Dewani, P. P., & Behl, A. (2022). Unnao Tanneries Limited – Post Covid Business Strategy. Asian Journal of Management Cases pp. 1-10 (early online).  (C-category A.B.D.C.)
  2. Hasan, S.S., Dewani, P. P., & Nigam, A. (2021). “Sartaj Electricals Limited: Managing Distributor's Conflict,” Academy of Marketing Studies Journal, 25(2), pp. 10-23. (B-category A.B.D.C.)
  3. Nigam, A., & Dewani, P. P. (2019). "The Chakra Super Blasters – Maximizing Revenues in the Premier League.” Journal of International Business Education, 14(1), 389-412. (CABS-2).
  4. Dewani, P. P., Motiani, M. and Nigam, A. (2017). "Kay Cinema: Pricing Dilemma for Delhi N.C.R. Region.” Journal of International Business Education, 12(1), 135-148. (CABS-2)
  5. Dewani, P. P., and Nigam, A. (2017): Muscle RDX: Product Positioning and Communication Strategy I.V.E.Y. Case #9B17A004, Teaching Note #8B17A004
  6. Dewani, P. P. and Nigam, A. (2016): Muscle-RDX: Pricing, Packaging and Demand Forecasting of a New Product  I.V.E.Y. Case #9B16A062, Teaching Note #8B16A062