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Achint Nigam

Associate Professor, Department of Management,
BITS Pilani, Pilani Campus

Agentic AI, Generative AI, Healthcare Marketing, Marketing, Marketing Analytics, Marketing Research, Statistics, Technology Marketing
6068-I, Department of Management, New Academic Building, Birla Institute of Technology & Science, Pilani- 333031, Rajasthan. India.

Sponsored Consultancy and Projects

I strongly support the idea of fostering active collaboration between industry and academia. Companies should engage in partnerships with educational institutions to work on innovative projects, especially in marketing and emerging technologies. By joining forces, we can leverage the expertise and resources of both sectors to drive significant advancements and create impactful solutions. Please feel free to email me for any collaboration opportunities at achint.nigam@pilani.bits-pilani.ac.in .

Consultancy

  1. Consulted GUS GLOBAL SERVICES (INDIA) PRIVATE LIMITED on Generative AI for Education. Budget approx. INR 6 lakhs. Duration: 06 months. May-Nov. 2025.
  2. Co-Pi in Advancing Product Management Education Through AI-Driven Skill Assessment and Curriculum Innovation: A Multi-Stakeholder Research and Capability Development Framework. Client: HELLOPM LLP, New Delhi. Budget: INR 20 Lakhs, Duration: 04 years. Start- Dec. 2025.

Project

  1. Predicting OTT consumption behavior of the young Indian consumer based on their player type as per Bartle classification. Grant of INR 1,00,000 from BITS Pilani. January, 2021. (Completed)