Assistant Professor, Department of Management,
BITS Pilani, Pilani Campus
Business Statistics, Data Analytics, GenAI, Generative AI, Marketing, Marketing Analytics, Marketing Research, Power BI, R Programming, Spreadsheet Analytics, Technology Marketing
6068-I, Department of Management, New Academic Building, Birla Institute of Technology & Science, Pilani- 333031, Rajasthan. India.
Consulting GUS Global Services India Pvt. Limited on the applications of Generative AI in educational institutions. Started May 2025.
Project
Predicting OTT consumption behavior of the young Indian consumer based on their player type as per Bartle classification. Grant of INR 1,00,000 from BITS Pilani. January, 2021. (Completed)