Description:
Prof. Nigam holds a Ph.D. in marketing from the Indian Institute of Management, Lucknow. He teaches courses in the domain of marketing and business analytics. He teaches Marketing Analytics, Data Visualization (Power BI), Advanced Spreadsheet Analytics (including VBA), Business Statistics, and Programming for Analytics using R courses. He has taught consumer behavior, digital marketing, and marketing research. At BITS, he has conducted workshops on advanced research methodologies like conditional process analysis using R and qualitative research methodology.
Prof. Nigam's areas of research interest are business (marketing) applications of Big Data, Blockchain, & Artificial Intelligence Gamification, Sports Marketing, Digital Marketing Pricing and Promotions. He has published in various reputed journals, like the Journal of Business Research, Journal of Strategic Marketing, and Industrial Management & Data Systems, among others.
Prof. Nigam is currently supervising four Ph.D. scholars.
At BITS, he looks after departmental academics and webinar activities. Before joining BITS Pilani in January 2020, he worked with I.C.F.A.I. Business School, Hyderabad.
