Achint Nigam

Assistant Professor, Department of Management,
BITS Pilani, Pilani Campus

Department of Management, Birla Institute of Technology & Science, Pilani- 333031, Rajasthan. India.
  • Fellow Programme in Management, I.I.M. Lucknow 
  • P.G.D.M., Lal Bahadur Shastri Institute of Management, Delhi
  • B.Sc., Christ Church College, Kanpur


Prof. Nigam holds a Ph.D. in marketing from the Indian Institute of Management, Lucknow. He teaches courses in marketing and business analytics domain. He teaches Marketing Analytics, Data Visualization (Power Query-›Pivot-›BI or Tableau), Advanced Spreadsheet Analytics, and Introductory Econometric courses. He has taught consumer behavior, digital marketing, and marketing research.

Prof. Nigam's areas of research interest are Metaverse, business (marketing) applications of Big Data, Blockchain, & Artificial Intelligence; Gamification; Sports Marketing, Digital Marketing; Pricing and Promotions. He has published in various journals of repute, like the Journal of Business Research, Journal of Strategic Marketing, and Industrial Management & Data Systems, among others. 

At BITS, he looks after departmental academic and webinar activities Before joining BITS Pilani in January 2020, he worked with I.C.F.A.I. Business School, Hyderabad.