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Achint Nigam

Assistant Professor, Department of Management,
BITS Pilani, Pilani Campus

Business Statistics, Data Analytics, GenAI, Generative AI, Marketing, Marketing Analytics, Marketing Research, Power BI, R Programming, Spreadsheet Analytics, Technology Marketing
6068-I, Department of Management, New Academic Building, Birla Institute of Technology & Science, Pilani- 333031, Rajasthan. India.

Education:

  • Fellow Programme in Management (Ph.D. - Marketing), I.I.M. Lucknow  (2019)
  • P.G.D.M., Lal Bahadur Shastri Institute of Management, Delhi
  • B.Sc., Christ Church College, Kanpur

Description:

As a pioneering Prompt Engineering Trainer with a comprehensive methodology transforming how professionals harness AI, I've established myself at the forefront of this rapidly evolving field. My proprietary 24-Pattern Framework has become recognized for its systematic approach to AI interaction design across Foundation, Interaction, Analytical, Content Transformation, and Strategic domains.

While many approach AI with basic instructions, my expertise lies in designing sophisticated prompting systems that enhance output quality and consistency. Through my "Expert-Level Certification in Prompt Engineering" program, I've guided 1500+ professionals from marketing, education, technology, banking, OB/HRM, consulting, and management sectors to master advanced techniques many aren't aware exist. Participants consistently report 70-90% improvements in AI workflow efficiency after implementing these methodologies.

My YouTube Channel - Prof. Achint's Analytics Arena - can be accessed using https://www.youtube.com/@Prof_Achint_Nigam. On this channel, I post videos on Generative AI, Marketing analytics, R programming, etc.

My workshops/FDPs/MDPs on "Prompt Engineering" consistently earn perfect satisfaction scores (4.85/5.0). Participants discover how to leverage few-shot learning techniques that maximize knowledge transfer while minimizing token usage, implement chain-of-thought strategies, and develop constraints ensuring outputs align with business requirements.

This expertise builds upon my foundation as an Assistant Professor at BITS Pilani, where I hold a Ph.D. in Marketing from IIM Lucknow. With 6+ years of post-doctoral teaching experience, I bring academic rigor to prompt engineering, creating methodologies blending theoretical understanding with practical application.

My research explores how advanced prompt engineering techniques enhance blockchain implementation, metaverse experiences, and digital marketing strategies in emerging economies. This forward-looking perspective ensures participants gain not just current best practices but future-ready approaches.

When not training prompt engineers, I teach Marketing, Marketing Analytics, Data Visualization, and Business Statistics—all with consistently high feedback (8+/10). I'm a lifetime member of AIMA. I have published more than 20 research papers in various reputed journals, like the Journal of Business Research, Journal of Strategic Marketing, and Industrial Management & Data Systems, among others. 

I welcome connections with professionals ready to discover how strategic prompt engineering can transform AI interactions from basic conversations to precision-engineered tools for innovation.

At BITS, I look after departmental academics and webinar activities.