Research Articles as first author

1. Nigam, A., Sangal, S., Behl, A., Jayawardena, N., Shankar, A., Pereira, V., Temouri, Y., & Zhang J. (2022). Blockchain as a resource for building trust in pre-owned goods marketing: A case of automobile industry in an emerging economy. Journal of Strategic Marketing.  https://doi.org/10.1080/0965254X.2022.2088604 (A-category A.B.D.C.).
2. Nigam, A., Behl, A., Pereira, V., & Sangal, S. (2022). Impulse purchases during emergency situations: Exploring permission marketing and the role of blockchain. Industrial Management & Data Systems, 123(1), 155-187. https://doi.org/10.1108/IMDS-12-2021-0799 (A-category A.B.D.C.).
3. Nigam, A., Dewani, P. P., Behl, A., & Pereira, V. (2022). Consumer’s response to conditional promotions in retailing: An empirical inquiry. Journal of Business Research, 144, 751-763. https://doi.org/10.1016/j.jbusres.2022.02.051. (A-category A.B.D.C.).

4. Nigam, A., & Dewani, P. P. (2022). Consumer engagement through conditional promotions: An exploratory study. Journal of Global Information Management (JGIM), 30(5), 1-19. http://doi.org/10.4018/JGIM.290364 (A-category A.B.D.C.).
5. Nigam, A. (2022). Online Gaming and OTT Consumption: An Exploratory Study of Generation Z. Journal of Promotion Management, 28(4), 420–442. https://doi.org/10.1080/10496491.2021.2008576 (B-category A.B.D.C.).
6. Nigam, A., Dewani, P. P., & Behl, A. (2020). Exploring Deal of the Day: An e-commerce strategy. Benchmarking: An International Journal, 27(10), 2807-2830. https://doi.org/10.1108/BIJ-03-2020-0129(B-category A.B.D.C.)

Research Articles as co-author

1. Sindhwani, R., Nigam, A., Sampat, B., Salwan, P., & Shankar, A. (online - Dec., 2024). Exploring barriers to social robot adoption: A mixed-method study in the Indian retail sector. Technological Forecasting & Social Change (212, 123923) (A-category A.B.D.C.). (Dec, 2024)
2. Behl, A., Nigam, A., & Vrontis, D. (2024). Guest editorial overview: ‘Mapping the future of consumer behaviour using disruptive technologies’ Journal of Consumer Behaviour, 23(4), 1854–1858. https://doi:10.1002/cb.2309 (AJG 2021 – 2, A-categoryA.B.D.C.). published: 11 February 2024
3. Behl, A., Nigam, A. and Zhang, J. (2023), "Guest editorial: Intertwining of information systems and knowledge risk in the uncertain business environment", VINE Journal of Information and Knowledge Management Systems, Vol. 53 No. 5, pp. 873- 879. https://doi.org/10.1108/VJIKMS-09-2023-346 publication date: 21 August 2023
4. Sangal, S., Duggal, G. and Nigam, A. (2024). "Blockchain’s double-edged sword: thematic review of illegal activities using blockchain", Journal of Information, Communication and Ethics in Society, 22(1), 58-81. https://doi.org/10.1108/JICES-04- 2023-0061 (B-category A.B.D.C.). publication date: 23 January 2024
5. Sangal, S., Nigam, A., & Sharma, S. (2024). Integrating blockchain capabilities in an omnichannel healthcare system: A dual theoretical perspective. Journal Behaviour, 23(2), 440–452. https://doi.org/10.1002/cb.2213 (AJG 2021 – 2, A-category A.B.D.C.). Published: 11 July 2023
6.  Behl, A., Pereira, V., Nigam, A., Wamba, S. & Sindhwani, R. (May, 2023), "Knowledge development in non-fungible tokens (NFT): a scoping review,” Journal of Knowledge Management, 28(1), 232-267. https://doi.org/10.1108/JKM-12-2022-0937 (AJG 2021 –2, A-category A.B.D.C.). Publication date: 19 May 2023
7. 1Behl, A., Pereira, V., Jayawardena, N., Nigam, A. & Mangla, S. (March, 2023). Gamification as an innovation: a tool to improve organizational marketing performance and sustainability of international firms. International Marketing Review, 41(1), 107-137. https://doi.org/10.1108/IMR-05-2022-0113 (AJG 2021 – 3, A-category A.B.D.C.). Publication date: 14 March 2023
8. Behl, A., Jayawardena, N., Nigam, A., Pereira, V., Shankar, A., & Jebarajakirthy, C. (March, 2023). Investigating the revised international marketing strategies during COVID-19 based on resources and capabilities of the firms: A mixed-method approach. Journal of Business Research, 158, 113662.
   https://doi.org/10.1016/j.jbusres.2023.113662 (AJG 2021 – 3, A-category A.B.D.C.). Accepted 4 Jan 2023.
9. Sangal, S., Nigam, A., & Bhutani, C. (2022). Conceptualizing the role of blockchain in omnichannel healthcare: A Delphi study. Aslib Journal of Information Management, 74(5), 782-800. https://doi.org/10.1108/AJIM-08-2021-0230 (AJG 2021 – 1, B-category A.B.D.C.).
10. Jayawardena, N. S., Behl, A., Ross, M., Quach, S., Thaichon, P., Pereira, V., Nigam, A., & Le, T. T. (2022). Two Decades of Research on Consumer Behaviour and Analytics: Reviewing the Past to Prepare for the Future. Journal of Global Information Management (JGIM), 30(1), 1-38. http://doi.org/10.4018/JGIM.313381 (AJG 2021 – 2, A-category A.B.D.C.)
11. Malhan, M., Dewani, P. P., Nigam, A., Vaz, D., & Ogbeibu, E. A. (2022). Exploring customer engagement on social networking sites: A qualitative research enquiry. Journal of Global Information Management (JGIM), 30(5), 1-28. http://doi.org/10.4018/JGIM.296724 (AJG 2021 – 2, A-category A.B.D.C.)
    18. Sangal, S., Nigam, A., & Bhutani, C. (2022).
12. Purchase Behavior of Generation Z for New-Brand Beauty Products: Exploring the Role of Blockchain.Journal of Electronic Commerce in Organizations (JECO), 20(2), 1-21. http://doi.org/10.4018/JECO.300304 (AJG 2021 – 2, B-category A.B.D.C.)
13.  Shankar, A. & Nigam, A. (Nov., 2021). Explaining resistance intention towards mobile HRM application: The dark side of technology adoption. International Journal of  Manpower, 43(1), 206-225. https://doi.org/10.1108/IJM-03-2021-0198 (AJG 2021 – 2, A-category A.B.D.C.)

Cases

1. Nigam, A., Dewani, P. P., & Behl, A. (2022). Unnao Tanneries Limited – Post Covid Business Strategy. Asian Journal of Management Cases pp. 1-10 (early online). http://doi.org/10.1177/09728201221120721  (C-category A.B.D.C.)
2. Hasan, S.S., Dewani, P. P., & Nigam, A. (2021). “Sartaj Electricals Limited: Managing Distributor's Conflict,” Academy of Marketing Studies Journal, 25(2), pp. 10-23. (B-category A.B.D.C.)
3. Nigam, A., & Dewani, P. P. (2019). "The Chakra Super Blasters – Maximizing Revenues in the Premier League.” Journal of International Business Education, 14(1), 389-412. (CABS-2).
4. Dewani, P. P., Motiani, M. and Nigam, A. (2017). "Kay Cinema: Pricing Dilemma for Delhi N.C.R. Region.” Journal of International Business Education, 12(1), 135-148. (CABS-2)
5. Dewani, P. P., and Nigam, A. (2017): Muscle RDX: Product Positioning and Communication Strategy I.V.E.Y. Case #9B17A004, Teaching Note #8B17A004
6. Dewani, P. P. and Nigam, A. (2016): Muscle-RDX: Pricing, Packaging and Demand Forecasting of a New Product  I.V.E.Y. Case #9B16A062, Teaching Note #8B16A062

Working Paper on SSRN

1. Nigam, Achint, A Taxonomy of GenAI Implementation Challenges in Marketing (April 20, 2025). Available at SSRN: https://ssrn.com/abstract=5223753 or http://dx.doi.org/10.2139/ssrn.5223753
2. Nigam, Achint, A Taxonomic Framework of Prompt Engineering Methodologies: Systematizing Generative AI Applications in Marketing Practice (April 20, 2025). Available at SSRN: https://ssrn.com/abstract=5223637or http://dx.doi.org/10.2139/ssrn.5223637

Book Chapters

1. Duggal, G., Garg, M., and Nigam, (2024). "Good Governance and Implementation" in The Metaverse Dilemma: Challenges and Opportunities for Business and Society https://shorturl.at/5aLAp published 02 Dec 2024
2. Duggal, G., Garg, M., and Nigam, A. (2024). "Dark Side of the Metaverse and User Protection" in The Metaverse Dilemma: Challenges and Opportunities for Business and Society https://shorturl.at/5aLAp published 02 Dec 2024