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Nirankush Dutta

Assistant Professor, Department of Management,
BITS Pilani, Pilani Campus

6068-F, New Academic Block
Department of Management, Birla Institute of Technology & Science
Pilani- 333031, Rajasthan. India

Sponsored Research Projects Ongoing

  • "Development of Drying Technologies and Marketing Strategies towards Sustainable Value Addition of Agro-Food Products in Rural Settings of Rajasthan" under Kakatiya Grassroot Innovation Projects (K-GRIP) from BITS Pilani; Approved Budget: Rs. 20,00,000; Role: Co-Investigator; Principal Investigator: Pankaj Kumar Sharma, Biological Sciences, BITS Pilani (Pilani Campus); Sanctioned on 10 March 2026; Duration: 2 years.

Sponsored Research Projects Completed

  • “Five years of the e-NAM platform: Examining Factors Influencing its adoption and primary usage across product categories and states” by Chaudhary Charan Singh National Institute of Agricultural Marketing (CCS-NIAM), Jaipur; Approved budget: Rs. 5,00,000; Role: Project Director. Co-Director: Prof. Udayan Chanda.  April 2022 - March 2023
  • "Use of Social Media as a Driver for Innovation in Higher Education in India"  under Impactful Policy Research in Social Science (IMPRESS) scheme of Indian Council of Social Science Research (ICSSR); Approved Budget: Rs. 10,00,000; Role: Project Director. Co-Director: Prof. Anil Bhat.  April 2019 - June 2021.
  • "Empirical Investigation of Antecedents of Negative Word of Mouth in Online Social Network Sites" under Research Initiation Grant from BITS Pilani; Approved Budget: Rs. 2,00,000; Role: Principal Investigator. May 2018 - December 2019.

Research Interest

Prof. Dutta primarily focuses on the consumer side story in the emerging marketing realm. These include, but are not limited to

  • Artificial Intelligence
  • Online Social Media Marketing
  • Online Trust
  • e-Commerce
  • Omni-channel Retailing
  • Digital Marketing
  • Green Marketing

He also has a keen interest in research on higher education and agricultural marketing.