Feedback

Smitha Ranganathan

Associate Professor (Off Campus),
Department of Management, BITS Pilani

AI and Consumer Behaviour, Branding, Compassionate Leadership, Contemporary Marketing and Analytics, Digital Business Strategies
Prof_Smitha_Ranganathan_BITS_Pilani

Research & Publications (Selected)

  • Beyond the Horizon: Determinants of Value-Based Pricing Adoption for Prescription Drugs, European Economic Letters, 2023.
  •  Foundational factors impacting adoption of E-commerce in B2B specialty chemical industry in South and Southeast Asia. World Journal of Management and Economics. (2023)
  •  Exploring Influential Technovative Factors Of B2B E-Commerce Adoption in the Specialty Chemical Industry of South Asia And Southeast Asia. Korea Review of International Studies. Volume 16 ; ( Special Issue 08, November 2023).
  • Evaluation of critical success factors for launching a new medical imaging device: Development and validation of a scale. In IEEE Xplore on 7 June 2023. DOI : 10.1109/ICONSTEM56934.2023.10142879 
  • Adoption of Value-Based Pricing for Prescription Drugs: An Extension of Roger’s Innovation Diffusion Theory.  International Journal of Health Sciences, 6(S4), 5347–5364 (June 2022).
  • Blockchain for Value-Based Pricing in Healthcare, IEEE OTCON, 2023.