Publications - BITS Pilani

Books (29)

Technical Communication. Fourth Edition. OUP: New Delhi.2022
Advertising: Planning and Implementation. Third Edition. Prentice Hall India: New Delhi.2021.
BITS Pilani: Journey from Pathashala to an Institute of Eminence. Macmillan. New Delhi.2021.
Media, Culture and Ethics. Macmillan Education. New Delhi.2018.
Technical Communication-Principle and Practice for Gujarat University. OUP: New Delhi. 2017.
Technical Communication: JNTU Hyderabad. OUP. New Delhi. 2016.
Soft Skills-An integrated approach to maximize personality. Wiley: New Delhi.2016.
Technical Communication- Principles and Practice. Third Edition. OUP. New Delhi. 2015.
Technical Communication- Principles and Practice. For Gujarat Technological University. Second Edition. OUP. New Delhi. 2014.
Professional Communication. UPTU, Second Edition. OUP: New Delhi. 2014.
Communication for Engineers. Co-Author. For South Africa. OUP: SA. 2013.
Technical Communication –Principles and Practice. Second Edition. OUP: New Delhi. 2011.
Communication Skills for Mumbai University Co Author OUP, New Delhi. 2009
Communication Skills for Engineers and Scientists. PHI Learning Pvt. Ltd: New Delhi. 2009.
Pester Power Effect of Advertising on Children.Ed. Vanshika Enterprises: Jaipur. 2009.
Professional Communication. For UPTU. OUP: New Delhi. 2009.
Communicative English.Co-Author for BPUT. OUP: New Delhi. 2009.
Soft Skills: Cornerstone of Professional Success. Co-Editor. Jain Brothers: New Delhi. 2009.
Technical Communication – English Skills for Engineers. Co Author OUP, New Delhi. 2008.
Technical Communication – Principles and Practice. For Gujarat Technological University. Co Author OUP, New Delhi. 2008.
Frozen Ripples- An Anthology of Poems. Future Booksellers and Publishers, Liluah, Howrah, 2007
Advertising: Planning and Implementation. Co Author. Prentice Hall India: New Delhi. 2006.
Communication at Work: Shifting Paradigms and emerging trends. Coeditor. Jain Brothers: New Delhi. 2005.
Technical Communication – Principles and Practice. Co Author OUP, New Delhi. 2004.
International Journal of Communication. Co editor, Bahri Publications, Vol 14, No 1, New Delhi, 2004.
Prints and Audio- Visual Advertising. EDD notes. BITS Pilani.2003.
Technical Communication. Sanjay et.al. Co-author. EDD Notes POWNTZC321. Jan 2001
Business Communication: Co-author, EDD Notes. BITS Pilani 2001.
International Journal of Communication. Co editor, Bahri publications, Vol 12, No1, New Delhi, 2001.

Editorship

Member for Board of Studies for Shree Guru Gobind Singh Tricentenary(SGT) University Gurgaon, Delhi NCR
External Academic Expert member in Board of Studies for English in School of Humanities and Social Studies , Galgotias University, Greater Noida.
Examiner for a student of English at Annamalai University- Chennai. Viva conducted on 25th February 2015.
Reviewed Technical Communication by Cambridge University Press, New Delhi, 2014.
Member of Academic Council of AIMS International, 2013.
External member of Advisory Committee for Women Study Centre, MD University Rohtak, 2013.
Member of Editorial Board JK Journal of Management & Technology, Vol. 3(2), ISSN 0975-0924, Gurgaon. 2012.
Member of editorial board for Innovation: The Journal of Management, Poddar Institute of Management, 2012.
Reviewed Business Correspondence and Report Writing by RC Sharma and Krishna Mohan,Tata McGraw-Hill Publishing Company Limited: New Delhi.
Reviewed Business Communication , Tata Mc GrawHill, January 2009.
Co Editor of Soft Skills-Cornerstone of Professional Success.2009. Jain Brothers: New Delhi
Reviewed AIMS International Journal of Management Volume 2, Number3, September 2008.
Member of International Review Committee for the10th International Conference of the Society for Global Business & Economic Development, August 8-11, 2007 Kyoto, Japan.
Editor of AIMSiNews- A newsletter by Association of Indian Management Scholars International. Volume 3, Number1, April 2007.
Advisory Board Member for “Pilani BPO Pvt. Ltd.,” a company registered and set up in Pilani. March 2007.
Guest Editor for International Journal of Communication, Bahri Publications, New Delhi.
Co- Editor for Institute magazine BITSCAN for 5 years
Member of Editorial Board of ICFAIJNB,
Editor for Musing - an anthology of poems
Co-Editor AIMSi Newsletter
Member of review committee of International Journal of Management Studies.

Conferences (60)

Conferences (Jan '17 - Present)

Asita A and Sangeeta Sharma," Imperfections Explored in Blemished Bodies: A Textual Analysis." A Two-Day International Conference on Rethinking Disability across Disciplines: New Directions and Emerging Trends Organised by VIT-AP School of Social Sciences and Humanities on August 10-11, 2023.
Asita A and Sangeeta Sharma, "Smallpox as a Metaphor for Moral Decay in Vasoori and Khasakkinte Ithihasam: A Comparative Study." SANGLAP: A Dialogic Academic Festival at Jadavpur University, Kolkata, from 2-4 May 2023.
Salman Riyas and Sangeeta Sharma. "Violence of Representation and Representation of Violence: Depoliticized Female Subjectivities in Malayalam Mediascape" at the two-day National Conference on Women, Narrative & Agency: Enhancing Women’s Empowerment in India by Probing Violence, Gender Discrimination and Recuperation & Voices Unheard: An Approach to Indigenous Indian Literature, organized by the Department of Humanities & Social Sciences, IIT Roorkee, on April 12 & 13, 2023.
Asita A, Sangeeta Sharma and Salman Riyas. "Representing the Paralympic Athlete: The Formation of Discourses of Disability through Online News Media Platforms" at the 6th National Conference on Disability, Accessibility, Inclusion and Well-being, organized by Centre for Disability Studies and Action, Tata Institute of Social Sciences, Mumbai on 24 December 2022.
Priya Sande, Sangeeta Sharma, and Raunaq Jiandani, "A Study on Visual-Based Testing". International Conference on Best Innovative Teaching Strategies (ICON-BITS) at BITS Pilani from 29-31 July 2021.
Sangeeta Sharma, "Preserving Biodiversity: An Initiative to save the National Bird of India". 14th Global Studies Conference, at Concordia University, Canada from 4-6 June 2021.
Sangeeta Sharma and Arpan Bumb, "Portrayal of Women and Children in Advertising-Review and Analysis". 4th International Marketing Conference on Marketing, Technology and Society at IIM Kozhikode, Kozhikode from 7-9 December 2020.
Sangeeta Sharma and Arpan Bumb, "Marketing at the Bottom of the Pyramid: Overcoming Challenges through MICMAC Analysis". Conference on Managing during Turbulent Times (During and Beyond Covid-19) at ITM Business School , Kharghar Navi Mumbai on 25 September 2020.
Poonam Vyas and Sangeeta Sharma, "Communication Barriers Faced by Tribal Secondary School Students in Rajasthan". National Conference on Sustainable Development Goals: The way forward towards quality education, gender equality, affordable and clean energy in India at MNIT Jaipur from 10-11 September, 2020.
Sangeeta Sharma, "Strengthening the ties: SIP for Japanese delegates to bolster culture exchange". National Conference on Sustainable Development Goals: The way forward towards quality education, gender equality, affordable and clean energy in India at MNIT Jaipur from 10-11 September, 2020.
Sangeeta Sharma and Arpan Bumb, "Creativity in Advertising: Developing a model for willingness and believability." International Conference on Technology and Business Management (ICTBM-20) in Los Angeles, USA, from 12-13 June, 2020. Conference proceeding at http://www.ictbm.org/ictbm20/ICTBM20CD/pb.pdf
Sangeeta Sharma and Arpan Bumb, "Depiction of culture through advertising." 13th Global Studies Conference at Concordia University, Montreal, Canada, from 4-5 June 2020. More details at https://cgscholar.com/community/community_profiles/global-studies/community_updates/120696
Sangeeta Sharma and Priya Sande, "Improving classroom delivery of Engineering Education through Design Thinking" at 3rd Indo-German Conference on Sustainability in Engineering, BITS Pilani, 16-17 September 2019.
Sangeeta Sharma, "Innovation in Advertising Campaigns: New Orientation." 5th International Conference on Media and Mass communication organised by The International Institute of Knowledge Management in Kualalumpur, Malaysia, from 5-7 April, 2019.
Sangeeta Sharma and Nayan Jyoti Nath, "Media credibility on election coverage" in the panel "Electoral integrity in a variety of regimes." Development Research Conference in Gothenberg, Sweden, from 22-23 August 2018.
Sangeeta Sharma, "Creativity in Teaching Creative Thinking: A Course offered to Engineering Students." National Workshop on Improving synergy between teaching and research in Indian Academia” at BITS Pilani, on 26 March 2018
Poonam Vyas and Sangeeta Sharma, "Measuring the effectiveness of Traditional and Multimedia supported Techniques in imparting Communication Skills among the Learners." International Conference on Media, Culture and Ethics at BITS Pilani, on 9 Feb 2018.
Sangeeta Sharma "Generations: Women and Girls" at Amity University, Noida orgainized in collaboration with World Center for Women’s Studies (world-cws) and College of Arts & Sciences, University at Buffalo, Suny, U.S.A, from 12-13 October 2017.
Madhusmita Das and Sangeeta Sharma, "Objectification and Dismemberment of Women in Indian TV Advertisements". 8th International conference on strengthening strategies, shaping policies and empowering personnel: key to organizational competitiveness at Prestige Institute of Management, Gwalior, from 7-9 January, 2017.

Conferences (Jan '11 - Dec '16)

Madhusmita Das and Sangeeta Sharma, "Role portrayal of Women in Indian TV ads through endorsement". International conference on marketing, strategy and policy for energy, rural electrification, health and sanitation at Manipal University, from 15-16 November, 2016.
Sangeeta Sharma, "Advertising: Reflection of Cultural Idiosyncrasies". 14th International Conference of the Society of the Global Business and Economic Development (SGBED) at Feliciano School of Business, Montclair State University, USA from 21-24 June, 2016.
Sangeeta Sharma, "Why should boys have all the fun: Ad initiatives to achieve equality". 2nd World Conference on Women Studies at Colombo, Srilanka, from 5-6 May 2016.
Sangeeta Sharma, "Women empowerment through entrepreneurial ventures". National seminar on capacity building among Women in India-Entrepreneurship and Estate sponsored by National Commission for Women at National Law University, Jodhpur, from 2-3 October, 2015.
Ankit Singh and Sangeeta Sharma, "Journey of Flipkart: A success story of online shopping". International conference on e-Business Prospects, Challenges and Implications, at Manipal University, Jaipur, from 27-28 March, 2015.
Sangeeta Sharma, "Advertising and Journalism: The innovative ways to lure the customers". International Conference on Hybridity and news, Vrije Universiteit Brussels, from 4-5 December, 2014.
Sangeeta Sharma and Vidhi Aggarwal, "Anthropocentricism to Ecoculturalism: The transformation of Advertising landscape". International conference on Ecocultural Ethics- Recent trends and future directions held at KK Birla Goa Campus, BITS Pilani Goa from 9-11 October 2014.
Madhusmita Das and Sangeeta Sharma, "The persuasive power of women in advertising: Impact on ecology". International conference on Ecocultural Ethics- Recent trends and future directions held at KK Birla Goa Campus, BITS Pilani Goa, from 9-11 October, 2014.
Sangeeta Sharma, "New Idea for Better Society: A Case Study of Idea Advertising Campaigns". International conference on Ecocultural Ethics- Recent trends and future directions held at KK Birla Goa Campus, BITS Pilani Goa, from 9-11 October, 2014.
Sangeeta Sharma and Madhusmita Das, "Odyssey of Women in Advertising: A case study of Lux". 3rd Biennial Conference at AMSoM Ahmedabad University, from 3-4 April, 2014.
Madhusmita Das and Sangeeta Sharma, "Stereotyping of Women in Television Advertising". International Conference on Management and Business Innovation at Malaviya national Institute of Technology (MNIT), Jaipur from 18-19 May, 2013.
Vyas Poonam and Sangeeta Sharma, "The Importance of English Language in Tourism Industry". International Conference on Tourism and Hospitality Industry: Modern State, problems and perspectives, organized by CMTHS, HNB Garhwal Central University, Srinagar Garhwal and Department of Hotel Management, Graphic Era University, Dehradun, from 11-12 May, 2013.
Vyas Poonam and Sangeeta Sharma, "Communication Challenges in International Milieu." International Business School Conference IBSCON organized by Amity International Business School, Amity University, Noida, on 15 March, 2013.
Madhusmita Das and Sangeeta Sharma, "The Influence of Television Advertising on Changing Perception of Women about their Body Image". National Conference on Media and Communication, at Jaipuria Institute of Management Jaipur, from 8-9 February, 2013.
Sangeeta Sharma and Madhusmita Das, "Honour Killing: Shame to the humanity". National Conference on Honour Killing: The mind and the mindset challenges and remedies, organized by Nehru studies centre, Dept of Political Science, University of Rajasthan, Jaipur, from 12-13 January 2013.
Sangeeta Sharma and Atin Angrish. "Targeted Marketing: A way of optimizing the resources through social media." SIMSR 8^th Global Marketing conference organized by K.J. Somaiya Institute of Management Studies and Research, Mumbai, from 4-5 January 2013.
Madhusmita Das and Sangeeta Sharma, "Driving Force of Advertisements Behind Women’s Health and Beauty." 10th Conference of Indian Association for Social Sciences and Health on "Health, Regional Disparities and Social Development" organized by Centre of Social medicine and Community Health School of Social Sciences, at Jawaharlal Nehru University, from 21-23 November 2012.
Madhusmita Das and Sangeeta Sharma, "Are women aware of their rights: An empirical study". National Seminar on Female foeticide and Gender violence: The human rights perspective at University of Rajasthan, Jaipur, from 11 -12 August 2012.
Participated in 3rd Indian Management Conclave 2012 on Survival of the Fittest: Lessons from the best, International Indian Centre, New Delhi, 9-10 August 2012.
Sangeeta Sharma, "Brand Building of Management Institutes through Social Media". 9th AIMS International Conference at FLAME, Pune from 1-4 January 2012.
Vyas Poonam and Sangeeta Sharma, "Measuring the Efficacy of Constructivist Multimedia Learning Environment: A BITS Pilani Approach", at 9th AIMS International Conference on Management (AIMS-9) Flame, Pune, from 1-4 January, 2012.
Ruchika Sharma and Sangeeta Sharma, "Use of advertising Messages to teach Entrepreneurship". 9th AIMS International Conference on Management, Organized at FLAME, Pune, from 1-4 January, 2012.
Sangeeta Sharma, "Building Brand Preferences through Advertising: Does it really work for rural market in India?” 4th IIMA Conference on Marketing in Emerging Economies at IIM Ahmedabad from 5-7 January 2011.
Ruchika Sharma and Sangeeta Sharma. "Portrayal of women in Advertisements: Is it really offensive" at AIMS International Conference on Management, IIM Ahmedabad from 1-4 January 2011.

Conferences (Jan '06 - Dec '10)

Sangeeta Sharma, "Enhancing Employability through Technology Application." International Conference on Technology and Business Management at IMT Dubai, from 16-18 March, 2010
Sangeeta Sharma, "Psychological, Brand and Situational antecedents of conspicuous consumption in cross-national context." 3rd IIMA Conference in ' Marketing Paradigms for Emerging Economies' at IIM Ahmedabad, from 7-9 January, 2009
Sangeeta Sharma, "Value Based Education in Technical University- A case study of BITS, Pilani." 2nd International Seminar on Value Based Education at Desh Bhagat Institute of Management and Computer Science, Mandi Gobingarh, from 3-4 October 2008.
Sangeeta Sharma, "Scaling the Inner Parnassus: Unlocking the creativity through Advertising." 10th International Conference of the Society for Global Business & Economic Development, Kyoto, Japan, from 8-11, August 2007.
Sangeeta Sharma, "Advertising Adaptations: Need to reach mammoth rural hoi polloi in India." 9th Bi- annual conference on Development Strategies- A comparative View , University of Brighton, Brighton, United Kingdom, from 7-9 September, 2006.
Sangeeta Sharma, "Communication gaps in Advertising." 7th ICOQM Aims Conference, Hotel Mansingh Palace, Jaipur, Rajasthan, from 3-5 August 2006.
Sangeeta Sharma, "Advertising Ethics: Implications on children". 3rd AIMS international Conference on Management at IIM Ahmedabad, Ahmedabad, Gujrat, from January 1-4,2006.

Conferences (Jan '01 - Dec '05)

Sangeeta Sharma, "Shock Advertising: A new way to captivate." 6th International Conference on Operations and Quantitative Management, IIM Indore, Indore, Madhya Pradesh, from 9-11 August, 2005.
Sangeeta Sharma, "Business Communication in Cross Cultural Teams." 2nd AIMS International Conference on Management. IIM Calcutta, Calcutta, West Bengal, from December 28 –31, 2004.
Mishra Binod and Sangeeta Sharma, "Significance of Silence and Pauses in Communication." National Seminar on Meeting Communication Challenges at Workplace at BITS Pilani. Pilani, Rajasthan, from 10-11 September 2004.
Sangeeta Sharma, "Role of Language in Conflict Resolution." International Conference on Conflict Resolution: Peace and Development, BITS Pilani, Pilani, Rajasthan, from 28-29 Oct 2003.
Sangeeta Sharma, "Advertising: Demoralizing the social standards. National Seminar on Emerging Trends." Marketing: Challenges and Opportunities, Laxmangarh, Rajasthan, from 15-16 February 2003.
Sangeeta Sharma, "Cross- Cultural Teams and their connotations in Business Communication." National Seminar on Human Resource Management: Contemporary levers in strategic HRM, Mody Instutute of Management Studies, Laxmangarh, Rajasthan, from 18-19 January 2003.
Sangeeta Sharma, "Role of Effective Communication in HRD. National Seminar on Achieving Organization Effectiveness through HRD Interventions". Mody Institute of Management Studies, Laxmangarh, Rajasthan, from 4-5 February 2002.
Sangeeta Sharma, "Indianization of English in Indo-Anglian Fiction." 7th Annual Conference of the IASCL. University of Burdwan, Burdwan, West Bengal, from 14 – 15 March 2001.
Sangeeta Sharma, "Women and Advertising World: An emerging trend towards self-reliance and Empowerment". Workshop on Women and Development in India – Issues and Challenges at BITS, Pilani, Rajasthan, from 19-20 January 2001.
Sangeeta Sharma, "Lexicology and Translations in Advertising". 25th All India Conference of Linguists, Calcutta University, Kolkata, West Bengal. 2001

Conferences (Jan '95 - Dec '00)

Sangeeta Sharma, "Social Corporate Responsibility in Population and Development." National Seminar on Population and Development. at BITS Pilani, Rajasthan, on 3 rd April 2000.
Sangeeta Sharma, "A New Class of Women Entrepreneurs and Industrial growth." Indian Science Congress, Jadhavpur University, Calcutta, West Bengal, from January 3-8, 1995.

Journals (62)

Shreya Sangal, Achint Nigam, and Sangeeta Sharma (2023). Integrating blockchain capabilities in an omnichannel healthcare system: A dual theoretical perspective. Journal of Consumer Behaviour. Published: 11 July 2023 (A ranked in ABDC List, Q1 ranked by Scimago). DOI https://doi.org/10.1002/cb.2213
Pooja Chatterjee, Sushila Shekhawat and Sangeeta Sharma (2023). Women in Refugee Camps: Reel Representation of Marginality in the Extremes. Feminist Media Studies. Routledge: Taylor and Francis Group. Q1 ranked, Scopus, ProQuest, EBSCOhost Indexed. https://www.tandfonline.com/doi/full/10.1080/14680777.2023.2200469
Abhay S.D. Rajput and Sangeeta Sharma (2022). An exploratory study of Indian Scientists' perceptions of their roles and responsibilities in science communication. African Journal of Science, Technology, Innovation and Development, https://doi.org/10.1080/20421338.2022.2124682
Abhay S.D. Rajput and Sangeeta Sharma (2022). Top Indian scientists as public communicators: a survey of their perceptions, attitudes and communication behaviors. Scientometrics, Online, 21 May 2022. DOI:10.1007/s11192-022-04405-7. (Impact Factor = 3.238)
Abhay S.D. Rajput & Sangeeta Sharma (2022). Importance of communicating science to the general public: an empirical study of top Indian scientists. Weather, Online, 12 May 2022, https://doi.org/10.1002/wea.4214 (SCI indexed, Impact Factor: 1.596)
Poonam Vyas & Sangeeta Sharma. (2022). Socio-Demographic and Psychological Predictors of Second Language Achievement: A Systematic Review. The Electronic Journal of Teaching English as a Second Language, TESL-EJ. 26.1. ( Q2 ranked, SCOPUS, ERIC and EBSCO indexed).
Sangeeta Sharma & Arpan Bumb (2022). Femluencing: Integration of Femvertising and Influencer Marketing on Social Media. Journal of Interactive Advertising. https://doi.org/10.1080/15252019.2022.2032493 ( Taylor & Francis, Q1 ranked, B ranked in ABDC, Scopus Indexed)
Sangeeta Sharma & Poonam Vyas (2021). Enhancing non-verbal Communication in Online Classes: A Conceptual Framework. Journal of education for Teaching. DOI: https://doi.org/10.1080/02607476.2021.2011166 (Taylor & Francis, Q1 ranked, Scopus, ProQuest, EBSCOhost Indexed).
Madhusmita Das & Sangeeta Sharma (2021). Should I be Portrayed like this? An Exploration of Indian Women in Television Advertising. Feminist Media Studies. DOI: https://doi.org/10.1080/14680777.2021.1996424 (Taylor & Francis, Q1 ranked, Scopus, ProQuest, EBSCOhost Indexed)
Abhay SD Rajput & Sangeeta Sharma (2021). India: Draft Science Policy calls for Public Engagement. Nature, 592 26 (2021). DOI: https://doi.org/10.1038/d41586-021-00861-y
Sangeeta Sharma & Arpan Bumb (2021). Marketing at the Bottom of the Pyramid: Overcoming the Challenges through MICMAC Analysis. Journal of Global Marketing. (Taylor & Francis, B ranked in ABDC Quality List, Scopus, ProQuest, EBSCOhost Indexed) DOI: https://doi.org/10.1080/08911762.2021.1884924
Sangeeta Sharma & Arpan Bumb (2021). Role Portrayal of Women in Advertising: An Empirical Study. Journal of International Women's Studies. 22(9), 236-255. Available at https://vc.bridgew.edu/jiws/vol22/iss9/16 (Scopus, EBSCO, Elsevier Database, Ulrich’s Periodicals, DOAJ, ProQuest Indexed)
Sangeeta Sharma & Priya C. Sande (2021). Strengthening the Ties: Student Exchange Programme between Japan and India, Intercultural Education. (Taylor & Francis, Q1 ranked by Scimago, Scopus, Web of Science, EBSCO Indexed) DOI: https://doi.org/10.1080/14675986.2021.1883944
Sangeeta Sharma & Arpan Bumb (2021). The Challenges faced in Technology Driven Classes during COVID-19. International Journal of Distance Education Technologies, 19(1), pp. 17-39. DOI: 10.4018/IJDET.20210101.oa2 (Q2 ranked by Scimago, Scopus, EBSCO, ACM Digital library, Web of Science, ProQuest, INSPEC, ERIC, Cabell Indexed)
Sangeeta Sharma & Sushila Shekhawat (2020). Learning Soft Skills through Group Discussion. The IUP Journal of Soft Skills, 14 (4) pp 12-26.(Cabell Dictionary, EBSCO, ProQuest Indexed)
Sangeeta Sharma & Anushree Sharma (2020). Split: A Life: The saga of a woman in search of equanimity. By Taslima Nasrin, Penguin Random House, Asian Journal of Women's Studies, 26(4), 560-563. (Taylor & Francis, Q2 ranked by Scimago, Scopus Indexed) DOI: https://doi.org/10.1080/12259276.2020.1854154
Sangeeta Sharma & Arpan Bumb (2020). Culture in advertising: model for Indian markets. Journal for Cultural Research, 24(2), 145-158. DOI: 10.1080/14797585.2020.1802143 (Taylor & Francis, Q1 ranked by Scimago, Scopus, Web of Science Indexed)
Sangeeta Sharma & Arpan Bumb (2020). Product Placement in Entertainment Industry: A Systematic Review. Quarterly Review of Film and Video. DOI: https://doi.org/10.1080/10509208.2020.1811606 (Taylor & Francis, Q1 ranked by Scimago, Scopus, EBSCO, ProQuest Indexed)
Sushila Shekhawat & Sangeeta Sharma (2020). Inculcating Life Skills among College Students through Films. IUP Journal of Soft Skills, 14(3), 52-58. (Cabell’s Directory, EBSCO and Proquest indexed)
Nayan J. Nath, Sangeeta Sharma, & Tanu Shukla (2020). Exploring the Liaising Role of Community Health Workers in the Bordering Region of India-Bangladesh: A Mix-Method Approach. Online Journal of Health and Allied Sciences, 19(1). DOI:https://www.ojhas.org/issue73/2020-1-1.html (Scopus, EBSCO, DOAJ, Copernicus indexed)
Sangeeta Sharma & Arpan Bumb (2020). Factors Affecting College Students’ Effectiveness for Cooperative Learning through Structural Equation Modelling. Universal Journal of Educational Research, 8(9), 4080-4088. DOI: 10.13189/ujer.2020.080933 (Scopus, EBSCO A-Z, Ulrich Indexed)
Ruchika Sharma & Sangeeta Sharma (2019). Study of Linguistic Deviations Used in Advertising Slogans of Confectionery and Beverages in India. International Journal of Physical and Social Sciences, 6(1). DOI: http://dx.doi.org/10.2139/ssrn.3424636
Priya C. Sande & Sangeeta Sharma (2019). Synectics model applied in basic theory of computational fluid dynamics. International Journal of Mechanical Engineering Education, 49(2). https://doi.org/10.1177/0306419019876866 (Scopus, EBSCO, ProQuest, Inspec Indexed)
Sangeeta Sharma & Sakshi Sharma (2019). India Army: Rachna Bisht Rawat’s Inspirational Writings. Literary Voice. 10(1), 119-123. ISSN 2277-4521. (Web of Science, ESCI, Cosmos, ESJI indexed)
Sangeeta Sharma & Madhusmita Das (2019). Women Empowerment through Advertising. European Journal of Social Sciences (EJSS) ISSN 2516-8525. (EBSCO, SSRN, DOAJ, Ulrich, Cabell's Directory).
Sangeeta Sharma & Sakshi Sharma (2019). Self-Assessment for Image Building. The IUP Journal of Soft Skills, 13(2). (Cabell’s Directory, EBSCO and Proquest indexed)
Madhusmita Das & Sangeeta Sharma (2017). Perception of the young adults towards the portrayal of women in contemporary Indian television advertisements. Journal of Communication Media Watch, 8(3), 339-354. DOI: 10.15655/mw/2017/v8i1/49147. ISSN 0976-0911. (Q1 ranked by Scimago, Scopus Indexed)
Sangeeta Sharma et.al (2016). Language and Communication Skills Training for the Library staff, University News, A weekly journal of Higher Education, 54(34), August 22-18, 2016
Madhusmita Das & Sangeeta Sharma (2016). Fetishizing Women: Advertising in Indian Television and its Effects on Target Audiences. Journal of International Women studies, 18 (1), 114-132, ISSN: 1539-8706 2. (Scopus, EBSCO, Elsevier Database, Ulrich’s Periodicals, DOAJ, ProQuest Indexed)
Madhusmita Das & Sangeeta Sharma (2016). Portrayal of Women in Indian TV Advertisements: A Study of Audience Perception. The IUP Journal of Marketing Management, 15(3), 57-94, ISSN: 0972- 6845. (Cabell’s Directory, EBSCO and Proquest indexed)
Madhusmita Das & Sangeeta Sharma (2014). Stereotyping of women in television advertising and its impact on society. Quest-bi-annual journal of management and research, TIMS, 4(2), August 2014, 29-39.
Poonam Vyas & Sangeeta Sharma (2014). A Study on the Efficacy of PowerPoint for Writing Instruction. International Journal of Instructional Technology and Distance Learning. 11(8), 29-42. (ISSN 1550-6908) visit: http://www.itdl.org/Journal/Aug_14/Aug14.pdf
Poonam Vyas & Sangeeta Sharma (2015). Communication Challenges in International Milieu. International Journal of Communication (A Review of Cognition, Culture & Communication), 25(1-2), 183-196.
Madhusmita Das & Sangeeta Sharma (2013). The effect of Television advertising on Body Image of Women. Pragyaa Journal of Management, 3(1-2), 22-30.-
Poonam Vyas & Sangeeta Sharma (2012). Educational Technology: Need, Nature and Scope in Language Teaching and Learning in India. Voices of Interdisciplinary Critical Explorations, 2 (2), 94-102.
Sangeeta Sharma & Madhusmita Das (2012). Women in Advertising: Metamorphosis from docile to dynamic. International Journal of Business management, 2(1), 27 (EBSCO, Ulrich’sIndexed)
Poonam Vyas & Sangeeta Sharma (2012). Augmenting Learner Autonomy through Information and Communication Technology (ICT). Spark International Online Journal, 4(7), 85-94.
Madhusmita Das & Sangeeta Sharma (2012). Women in Advertising: Metamorphosis from docile to dynamic. International Journal of Business Management and Research, 27-35.
Madhusmita Das & Sangeeta Sharma (2012). Women and Politics : The Game of Power. Asian Academic Research Journal of Social Science & Humanities, 1(3),164 – 181. (Copernicus Indexed)
Sangeeta Sharma & Poonam Vyas (2011). Enhancing Employability through Technology Application. International Journal of Business Management and Research. 1(1). (Copernicus Indexed)
Madhusmita Das, Sangeeta Sharma & Preeti Tiwari (2011). Gender Discrimination at Work Place: A Case Study. Indian Journal of Humanities, 1(1).
Sangeeta Sharma & Poonam Vyas (2011). Enhancing teaching in rural India by technology intervention. International Journal of Research in Commerce & Management. 1(3). (Crossref, DRJI, Citefactor Indexed)
Sangeeta Sharma & Krishna Mohan (2010).The impact of University-Industry Linkages on English Language Teaching. University News-A Weekly Journal of Higher Education, 48(2).
Sangeeta Sharma (2010). Role of Advertising in Teaching Soft-Skills. The Management Faculty, AIMS International Publication for faculty Excellence. 1(2).
Sangeeta Sharma & Lokesh Raj (2010). Unveiling the Enigma of Harry Potter. The Atlantic Critical Review, 9(4), 111-120.
Sangeeta Sharma (2009). Advertising: A global phenomenon. Communication in Globalized World, Authors Press, 59-72.
Paurav Shukla & Sangeeta Sharma (2009). Conspicuous Consumption in cross-national context: Psychological and Brand Antecedents. Asia- Pacific advances in Consumer research, 8, Hyderabad, 16-18.
Sangeeta Sharma (2009). Strategies for vocabulary extension at the University level. The Journal of English Language Teaching , 47(5), 15-20.
Sangeeta Sharma (2006). New Role of Women in Advertising. International Journal of Communication, 16(1-2), 55-65
Sangeeta Sharma (2006). Stark Reality. Within My World, Anchor books: Forwardpress, UK.
Sangeeta Sharma (2006). Effective Presentations, A Primer for Students, Indian Society for Technical Education, 103-112.
Sangeeta Sharma (2005). Unraveling Creativity through advertising, Between the Lines, A monthly newsletter of management group, 1(3).
Sangeeta Sharma (2005). Writing Effective Research Reports: A Guide to Technical Teachers, The Indian Journal of Technical Education, 28(4), 76-84
Sangeeta Sharma (2005). An Impeccable Appeal of Katherine Barkley in ‘A farewell to Arms’. Journal of Critical Perspectives in American Literature, Atlantic Publications, Edited by M Raman, 122- 133.
Sangeeta Sharma (2004). Lexicology and Translations in Advertising. Journal of English Language Teaching, Atlantic Publication, 86 –93.
Sangeeta Sharma (2004). Advertising: Demoralizing the Social Standards. International Journal of Communication. 14(1).
Sangeeta Sharma (2004). International Connotations in Business Communication. International Journal of Communication. 14(2), Bahri Publications. 69-83.
Sangeeta Sharma (2003). Managers! Are you Listening! Prayas: The Journal of Management. 2, 12–16.
Sangeeta Sharma (2002). Interview. Prayas: The Journal Of Management – MCMS, 27-31.
Sangeeta Sharma (2002). Making Advertising Decisions – A three way Perspective. International Journal of Communication, Bahri Publication. 135 – 114
Sangeeta Sharma (2001). Syntactical Patterns in Advertising Language: Nominal Phrase Structure Analysis. International journal of Communication. Bahri Publication, 219-225.

Book Chapter, Conference Proceeding and Others (41)

Sharma, Sangeeta, and Arpan Bumb. "Impact of Creativity in Advertising on Customer's Recall Value: A Perspective from Emerging Markets." Promotional Practices and Perspectives from Emerging Markets. Routledge India 150-164.
Sangeeta Sharma and Arpan Bumb (2020). Portrayal of Women and Children in Advertising-Review and Analysis. In 4th International Conference on Marketing, Technology and Society at IIM Kozhikode, 7-9 Dec 2020. Conference Proceedings. ISBN 9789354197482.
Sangeeta Sharma and Priya C. Sande (2020). Improving Classroom Delivery of Engineering Education Through Design Thinking. In: Sangwan K., Herrmann C. (eds) Enhancing Future Skills and Entrepreneurship. Sustainable Production, Life Cycle Engineering and Management. Springer, Cham. https://doi.org/10.1007/978-3-030-44248-4_19 (Published by Springer)
Sangeeta Sharma (2019). Impact of Social Messages through advertising”. Interdisciplinarity: Vignettes on Contemporary Knowledge, Education & Research. Bloomsbury, New Delhi, 256-264.
Sangeeta Sharma and Madhusmita Das (2018). “Recent Trends in Advertising to lure the Youth” in Marketing Magic for Millennials Rise of Gen Yo! New Delhi: Bloomsbury. pp151-163, ISBN 978-93-86826-86-2.
Madhusmita Das and Sangeeta Sharma (2018). Applying Eco-feminism in Advertising: The Role of Women. In S.Sharma et al (Eds) Media, Culture, and Ethics. pp 66-74.
Poonam Vyas and Sangeeta Sharma. "Measuring the Effectiveness of Traditional and Multimedia Supported Techniques for Improving Communication Sklls among the Learners. In S.Sharma et al (Eds) Media, Culture, and Ethics. pp 188-195.
Madhusmita Das and Sangeeta Sharma (2017). “Objectification and Dismemberment of Women In Indian TV Advertisements” in S.S. Bhakar (Ed.) Strengthening Strategies, Shaping Policies and Empowering Personnel: Key to Organizational Competitiveness Vol-2, (pp.450-462). New Delhi: Bharti Publication.
Madhusmita Das and Sangeeta Sharma (2017). "Women, Violence and Vulnerability" in Rashmi Jain (Ed.) Women Empowerment: The Global Scenario (pp. 132-150). New Delhi: Stadium Press publication.
Sangeeta Sharma and Atin Angrish, Conference proceedings. “ Targeted Marketing: A way of optimizing the resources through social media” in the SIMSR 8th Global Marketing conference organized by K.J. Somaiya Institute of Management Studies and Research, Mumbai on 4-5 January 2013.
Madhusmita Das and Sangeeta Sharma “Are Women Aware of their Rights: An Empirical Study” Conference Proceeding: at the National Seminar by Nehru Studies Centre and the Department of Political Science, University of Rajasthan, Jaipur in collaboration with the National Commission for Women, New Delhi on “Female Foeticide and Gender Violence: The Human Rights Perspective” on 11th &12th August, 2012.
Madhusmita Das and Sangeeta Sharma Conference Abstract book: “Driving Force of Advertisements Behind Women’s Health and Beauty”at the Tenth Conference of Indian Association for Social Sciences and Health on “Health, Regional Disparities and Social Development” organized by Centre of Social medicine and Community Health School of Social Sciences, Jawaharlal Nehru University, on 21-23, November 2012
Sangeeta Sharma and Poonam Vyas. “Communication: the Omphalus of the Curriculum of Technical Education” Proceedings of the National workshop on Science, Technology and Development Communication, BIT, Noida, India, 9-10 April, 2012.
Poonam Vyas and Sangeeta Sharma. “Translation: Procedures and Problems” ed. Ravi Kumar. Role of Translation in Nation Building, Nationalism and Supra- Nationalism, 2012.
Sangeeta Sharma and Madhusmita Das. “UGC sponsored centre for women studies at Pilani: Report on its crusade for development. University News Vol 50 No 19 May 07- 13 , 2012
Sangeeta Sharma and Krishna Mohan (2012). The impact of University-Industry Linkages on English Language Teaching. Education for Human Resource Development. Edited by Vijaya Deshmukh, Atlantic Publishers. pp263-272
Sangeeta Sharma and Poonam Vyas. “Communication: the Omphalus of the Curriculum of Technical Education.” Science, Technology and Development Communication. Eds. Suparna Dutta, Niket Mehta and Shreya Chakravorty, New Delhi: Mudranik Technologies Pvt. Ltd., 2012. 115-122. (ISBN: 9788192117898).
Sangeeta Sharma. Building Brand Preferences through Advertising: Does it really work for rural market in India? Proceeding of 4th IIMA Conference on Marketing in Emerging Economies, pp 317-320, January 2011.
Paurav Shukla, Sangeeta Sharma and Raghuvir Singh. Sales Promotion in India. Sales Promotion Techniques: Best Practice from Asia and Europe. Kim- Shyan Fam et.al. Eds. November 2010, pp 127-144
Paurav Shukla and Sangeeta Sharma. Psychological, Brand and Situational antecedents of conspicuous consumption in cross-national context, Proceedings of 3rd IIMA Conference on ‘ Marketing Paradigms for Emerging Economies’ at IIM Ahemdabad , pp124-131, 2009.
Ruchika Sharma and Sangeeta Sharma (2009). Pester Power: The Nag factor of advertising. In Pester Power Effect of Advertising on Children. Ed Book. Jaipur: Vanishka Enterprises, pp113-120.
Sangeeta Sharma (2008). Advertising: A tool of corporate social responsibility. Corporate Social Responsibilty: Precept and Practice. A Publication of Desh Bhagat Group of Institutes; Mandi Gobingarh, pp391-401
Sangeeta Sharma (2008). Value Based Education in a Technical University- A case study of BITS, Pilani, Proceeding of Value Based Education: Dimensions and Directions. A Publication of Desh Bhagat Group of Institutes.
Sangeeta Sharma. Scaling the Inner Parnassus: Unlocking the creativity through Advertising, Proceedings of the 10th International Conference of the Society for Global Business & Economic Development, August 8-11, 2007 Kyoto, Japan, pp1632-1636.
Sangeeta Sharma (2006). Foster Mother. Musings Vol V.
Binod Mishra and Sangeeta Sharma (2005). Significance of Silence and Pauses in Communication. Communication at Work: Shifting Paradigms and Emerging Trends. pp239-246.
Sangeeta Sharma (2005). Stark Reality. Musings, vol iv.pp26
Sangeeta Sharma (2005). Scaling the Inner Parnassus: Unlocking the creativity. Phoenix – Management Souvenir. pp.21 – 22.
Sangeeta Sharma (2005). Musings. Vol IV. Co Editor. Languages Group: Pilani.
Sangeeta Sharma. Blissful Odyssey. Musings – an anthology of Poems. BITS Pilani, 2004, Page 30.
Sangeeta Sharma (2004). Conflict Resolution through Language: Conflict Resolution: Peace and Development, Edited by Prakash N. and M. L. Dash, Jain Brothers. New Delhi, Page 193.
Sangeeta Sharma (2003). Women at the Helm of Advertising. Interface Souvenir.
Sangeeta Sharma (2003)Bondings. Musing- an anthology of Poems, BITS Pilani Page 24.
Sangeeta Sharma (2002). Invincible Me! Rendezvous: An Anthology of Poems. Edited by Ravi Nandan Sinha. Page 119.
Sangeeta Sharma. Participating in a Group Discussion. Turning Point. Rajasthan Patrika Supplement, Page 3, 19 Jan 2001.
Sentiments – a poem: Blossoms: An Anthology of Poems, Page 107, Edited by Ravi Nandan Sinha, Writers Forum, Ranchi 2001
Code mixing in Advertising, Cactus Flower, BITS Pilani 2000
Sentiments – A Poem. Cactus Flower, BITS Pilani 2000
Bell the ‘CAT’ – through adequate English language Ability. Turning point - Rajasthan Patrika Supplement. Page 3, 4th Dec. 2000
Bell the ‘CAT’ – through adequate English language Ability. Turning point - Rajasthan Patrika Supplement. Page 3, 7th Dec. 2000
Importance of Communication In Advertising, Interface Souvenir, Feb 12 – 14, 1999

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Dr. Sangeeta Sharma

Books (29)

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Journals (62)

Book Chapter, Conference Proceeding and Others (41)

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