International Journal:

• Goyal, S., Ramaswamy, V.N., Goyal, P. and Chanda, U., (2025), "Green advertising: a hybrid literature review using citation and TCM analysis. The Bottom Line (forthcoming).
• Saha, V., Hollebeek, L.D., Venkatesh, M., Goyal, P. and Clark, M. (2025), "Value Co-Creation: A Metatheory Unifying Framework and Fundamental Propositions", Marketing Intelligence & Planning, Vol. 43 No. 3, pp. 574-603.
• Goyal, S. and Goyal, P., (2024), "The evolution of pro‐environmental behavior research in three decades using bibliometric analysis. Corporate social responsibility and environmental management", Vol. 31 No. 5, pp.4133-4153.
• Saha, V., Jebarajakirthy, C. Sreen, N., Goyal, P., Mani, V. and Deshpande, S. (2024), “Developing a framework of sustainable consumption in retailing contexts”, Australasian Marketing Journal, Vol. 32 No.(2), pp. 178-188.
• Chawla, RN, Goyal, P. and Saxena, D. (2023), The role of CIO in digital transformation: an exploratory study, Information Systems and e-Business Management, Vol. 21, pp. 797-835.
• Chawla, RN, Goyal, P. and Saxena, D. (2023), “Exploring the drivers of digital transformation in Indian organisations: a multi-sector study”, International Journal of Information Systems and Change Management, Vol. 13, No. 3, pp. 234-264.
• Vandana, S Kumar, V Kumar, P Goyal (2023), “Investigating the Impact of Online Service Convenience on Customer Engagement, Attitude and Intention to Use Food Delivery Apps”, International Journal on Food System Dynamics, Vol. 14 No. 3, pp. 331-344.
• Jackabarthy, C., Saha, V., Goyal, P. and Venkatesh, M. (2022), “How do value co-creation and e-engagement enhance e-commerce consumers’ repurchase intention?: An empirical analysis”, Journal of Global Information Management, Vol. 30, No. 5, pp. 1-23.
• Saha, V., Goyal, P. and Jackabarthy, C. (2021), “Value Co-creation: A Review of Literature and Future Research Agenda”, Journal of Business & Industrial marketing, Vol. 37 No. 3, pp. 612-628 (SCI Indexed, ABDC-A).
• Phulwani P.R., Kumar, D. and Goyal, P. (2021), “From Systematic Literature Review to a Conceptual Framework for Consumer Disposal Behavior towards Personal Communication Devices”, Journal of Consumer Behavior, (forthcoming) (SCI Indexed, ABDC-A, Scopus Indexed)
• Jackabarthy, C., Saha, V., Goyal, P. and Venkatesh, M. (2020), “How do value co-creation and e-engagement enhance e-commerce consumers’ repurchase intention? : An empirical analysis”, Journal of Global Information Management (Accepted). (SCI Indexed, ABDC-A, Scopus Indexed).
• Goyal, P. Kumar D., Kumar, V. (2020), “Application of multicriteria decision analysis (mcda) in the area of sustainability: a literature review”, International Journal of the Analytic Hierarchy Process, Vol. 12 No.3. (Scopus Indexed)
• Chanda, U. and Goyal, P. (2020), “A Bayesian Network model on the interlinkage between Socially Responsible HRM, employee satisfaction, employee commitment and organizational performance”, Journal of Management Analytics, Vol. 7 No.1, pp.105-138. (Scopus, ESCI and ABDC Indexed)
• Phulwani, P.R., Kumar, D., and Goyal, P. (2020), A Systematic Literature Review and Bibliometric Analysis of Recycling Behaviour, Journal of Global Marketing, Vol. 33 No. 5, pp. 354-376 (Scopus Indexed).
• Kumar V., Vandana, Goyal, P. and Kumar, D. (2020), “Enhancing public engagement for green diwali: An initiative of Centre for Sustainability, Growth and Development (CSGD)”, International Journal of Social Ecology and Sustainable Development, Vol. 11 No. 4, pp. 15-26. (Scopus Indexed)
• Saha, V., Venkatesh, M. and Goyal, P. (2020) “Emerging trends in the literature of value co-creation: a bibliometric analysis”, Benchmarking, Vol. 27 No.3, pp. 981-1002- (Scopus, ESCI & ABDC Indexed)
• Saha, V. and Goyal, P. (2019), “How co-creation Drives the success of Public Service Initiatives? A Case-study Based Analysis, Journal of Nonprofit and Public Sector Marketing (forthcoming). (Scopus, ESCI & ABDC Indexed)
• Chanda, U. and Goyal, P. (2019), “Optimal Investment of Resources in Creation of Human Capital: A Control Theoretic Approach”, International J. of Operations and Quantitative Management, Vol. 25 No.4, pp. 239-252- (Scopus Indexed)
• Kumar, D., Goyal, P. and Kumar V. (2019), “Prioritizing CSR barriers in the Indian Service Industry: A Fuzzy AHP Approach, Scientific Annals of Economics and Business, Vol. 66 No.2, pp. 213-233 (Scopus & ESCI Indexed)
• Kumar, D., Goyal, P. and Kumar V. (2019), “Modeling and classification of enablers of CSR in Indian firms”, Journal of Modelling in Management, Vol. 14 No. 2, pp. 456-475- (Scopus, ESCI & ABDC Indexed)
• Goyal, P. and Chanda, U., (2019), Assessing impact of Human Capital, SRHRM and Employee related factors on Firm Performance, Journal of Industrial Integration and Management: Innovation and Entrepreneurship, Vol. 4 No. 2, pp. 1-35, (ESCI & Scopus Indexed)
• Goyal, P. and Chanda, U., (2017). A Bayesian Network Model on the association between CSR, perceived service quality and customer loyalty in Indian Banking Industry. Sustainable Production and Consumption, Vol. 10, pp. 50-65, (SCI & Scopus Indexed) Impact Factor-3.66,
• Goyal, P. and Kumar, D. (2017), “Modelling the CSR barriers in manufacturing industries”, Benchmarking: an International Journal, Vol. 24 No. 7, pp. 1871-1890. (Scopus, ESCI & ABDC Indexed)
• Chanda, U., Goyal, P. and Kadadevaramath, R.S., (2017) “Editorial: Evidence-based Processes in Business and Systems”, Int. J. of Business and Systems Research, Vol. 11 No.1/2, pp. 1-5, (Scopus Indexed)
• Shaikh, I., Sharma S.K. and Goyal, P. (2016), “Editorial: Evidence based management practices in accounting and finance”, International Journal of Management Practices, Vol. 9 No.3, pp. 209-212, (Scopus Indexed)
• Kamboj, S., Rahman, Z., M. Yadav, and Goyal, P. (2016), “Impact of Social CRM Capabilities on Firm Performance: Examining the Mediating Role of Co-Created Customer Experience” International Journal of Information Systems in the Service Sector, Vol. 8 No.4, pp.1-16 (Indexed in Scopus, ESCI)
• Kamboj, S., Rahman, Z. and Goyal, P. (2015), “A resource-based view on marketing capability, operations capability and financial performance: An empirical examination of mediating role, Procedia Social and Behavioural Sciences, Vol. 189, pp. 406-415
• Goyal, P., Rahman, Z. and Kazmi, A.A. (2015). “Identification and Prioritization of Corporate Sustainability Practices using Analytical Hierarchy Process”, Journal of Modelling in Management, Vol. 10 No. 1, pp.23 - 49. (Highly Commended Paper Emerald Literati Network Awards for Excellence, 2016)- (Scopus, ESCI & ABDC Indexed)
• Goyal, P. and Rahman, Z. (2014), “Corporate sustainability performance and firm performance association: a literature review”, International Journal of Sustainable Strategic Management, Vol.4 No.4, pp.287 – 308
• Goyal, P. and Rahman, Z. (2014), “Corporate sustainability performance assessment: an analytical hierarchy process approach”, International Journal of Intercultural Information Management, Vol. 4 No.1, pp.1-14
• Goyal, P., Rahman, Z. and Kazmi, A.A. (2013), “Corporate Sustainability Performance and Firm Performance Research Literature Review & Future Research Agenda”, Management Decision, Vol. 51 No.2, pp. 361-379 {Emerald Publication}, (Scopus, SCI & ABDC Indexed, Impact Factor 2.723)
• Kumar, V., Rahman, Z., Kazmi, A.A. and Goyal, P. (2012), “Evolution of sustainability as marketing strategy: Beginning of new era”, International Conference on Emerging Economies - Prospects and Challenges (ICEE-2012), Procedia Social and Behavioural Sciences, Vol. 37, pp. 482-489.