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Atul Kumar

Associate Professor (Off Campus),
Department of Management, BITS Pilani

Consumer Behaviour, Digital Customer Experience and AI in Marketing, Non-profit marketing
Atul_Kumar_BITS_pilani

Publications

1. Kumar, A., & Chakrabarti, S. (2023). Charity donor behavior: A systematic literature review and research agenda. Journal of Nonprofit & Public Sector Marketing35(1), 1-46.
 
2. Edited Book:
Rakesh, S., Sadhna, P., Bhardwaj, B., & Kumar, A. (2023). Possibilities and breakthroughs: Reinventing management (1st ed.). Bloomsbury Prime. ISBN: 9789356402485
 
3. Book Chapters
1. Rai, A.K., Kumar, A., Bhatt, A.K., Esubalew, A.A., Rai, S. (2025). Innovative Approaches to Financial Inclusion in Emerging Economies: A Case Study Analysis of India and Ethiopia. In: Mansour, N., Kumar Singh, A., Garg, V. (eds) Regulation and Inclusivity in Finance and Accounting. Sustainable Finance. Springer, Cham. https://doi.org/10.1007/978-3-032-01677-5_6.
 
2. Rai, A. K., Kumar, A., & Rai, S. (2026). Navigating Metaverse Governance: Policy Implications and Trends Through Bibliometric Insights. In: Enterprise Metaverse: Crafting Competitive Advantage in Virtual Realities. Emerald Publishing Limited. Doi: https://doi.org/10.1108/978-1-83708-250-620251013