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Leela Rani

Associate Professor, Department of Management,
BITS Pilani, Pilani Campus

Department of Management, Birla Institute of Technology & Science, Pilani- 333031, Rajasthan. India.

Educational background

  • Ph.D. in Management in 2008 from BITS Pilani (Research area: retail and consumer behavior).
  • Masters Program in International Trade form Indian Institute of Foreign Trade, New Delhi (India) in 2002, specialization in International Marketing.
  • Bachelors in Arts (Economics Hon.) from Patna University, Patna (India) in 1999.

About the Faculty

Dr Leela Rani is currently AssociateProfessor at Department of Management , Birla Institute of Technology & Science (BITS) Pilani.
Her primary areas of interest in teaching and research are: Sustainable consumption,online consumer behavior & brand equity, retail, consumer behavior, services marketing and e-buisness & Internet marketing.
Her PhD research focused on understanding consumer behavior & attitudes in in Indian retailing. She has taught at both postgraduate & undergraduate levels.   
She has served as Ad Hoc Reviewer for Asia Pacific Journal of Marketing and Logistics since June 2007 & on the Editorial board of Journal of Information Technology Case and Application Research (JITCAR) since 2017.