Tripathi, S. N., Husain, R., & Rana, N. P. (2026). Engineering emotional bonds: How anthropomorphic design shapes guest–robot relationships in hospitality. Journal of Hospitality Marketing & Management, 35(1), 45–72. https://doi.org/10.1080/19368623.2025.2552202

Husain, R., & Nath, S. (2026). Wired to win, drained to play: Investigating the personality–fatigue nexus in gamers. Journal of Consumer Behaviour. https://doi.org/10.1002/cb.70143

Husain, R. (2025). East meets Middle East: Unpacking cultural drivers of masstige brand experience in the hospitality sector. International Journal of Hospitality Management, 131, 104296. https://doi.org/10.1016/j.ijhm.2025.104296

Husain, R., & Prentice, C. (2025). Anthropomorphism and consumer experience: Review and future research agenda. International Journal of Consumer Studies, 49(5), e70117. https://doi.org/10.1111/ijcs.70117

Saha, V., & Husain, R. (2025). The state of dark tourism research: A systematic review and agenda for future studies. Asia Pacific Journal of Tourism Research, 30(7), 956–982. https://doi.org/10.1080/10941665.2025.2470658

Husain, R., & Tripathi, S. N. (2025). Shadows across cultures: Exploring the dark side of anthropomorphised agents. Journal of Consumer Marketing, 42(4), 537–560. https://doi.org/10.1108/JCM-04-2024-6781

Husain, R. (2025). The sentient shift: A systematic literature review and future research agenda on anthropomorphised service agents in the tourism and hospitality industry. International Journal of Tourism Research, 27(3), e70063. https://doi.org/10.1002/jtr.70063

Shahid, S., Husain, R., Islam, J. U., & Hollebeek, L. D. (2025). Brand love and customer brand engagement for masstige: A cross-cultural perspective. Journal of Product & Brand Management, 34(4), 545–561. https://doi.org/10.1108/JPBM-07-2024-5370

Husain, R., Ratna, V. V., & Saxena, A. (2023). Past, present, and future of anthropomorphism in hospitality and tourism: Conceptualisation and systematic review. Journal of Hospitality Marketing & Management, 32(8), 1077–1125. https://doi.org/10.1080/19368623.2023.2232382

Azhar, M., Husain, R., Hamid, S., & Rahman, M. N. (2023). Effect of social media marketing on online travel purchase behaviour post-COVID-19: Mediating role of brand trust and brand loyalty. Future Business Journal, 9(1), 13. https://doi.org/10.1186/s43093-023-00192-6

Husain, R., Ahmad, A., & Khan, B. M. (2022). The impact of brand equity, status consumption, and brand trust on purchase intention of luxury brands. Cogent Business & Management, 9(1), 2034234. https://doi.org/10.1080/23311975.2022.2034234

Husain, R., Samad, T. A., & Qamar, Y. (2022). Past, present and future of luxury brands: A review and bibliometric analysis. Journal of Fashion Marketing and Management: An International Journal, 26(4), 582–602. https://doi.org/10.1108/JFMM-02-2021-0046

Husain, R., Paul, J., & Koles, B. (2022). The role of brand experience, brand resonance and brand trust in luxury consumption. Journal of Retailing and Consumer Services, 66, 102895. https://doi.org/10.1016/j.jretconser.2021.102895