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Dr. Rehan Husain

Assistant Professor, Department of Management Studies.

Anthropomorphism, Consumer Behaviour, Marketing, Marketing Analytics, Marketing Research, Video games, Virtual influencers
BITS Pilani, Dubai Campus Dubai International Academic City P. O. Box No. - 345055 Dubai, UAE. Chamber No: 120

Achievements

 

Dr Rehan Husain has received recognition for his contributions to research, teaching, and academic engagement. He received the Best Researcher Award at BITS Pilani Dubai Campus for the academic year 2025–26, in recognition of his publication in a high-impact international journal. He was also selected as an International Visiting Fellow at Queen’s Business School, Queen’s University Belfast, where he contributed to collaborative research, methodological development, and academic exchange.

His scholarly contributions have also been recognised through best paper and best reviewer awards, as well as a shortlisting at the Academy of Marketing Science World Marketing Congress. In addition, he has delivered guest lectures, workshops, and academic sessions on research methods at leading universities and institutions in India and internationally. These engagements have covered contemporary and advanced methodologies, including experimental research, structural equation modeling, meta-analysis, bibliometric analysis, fsQCA, necessary-condition analysis, and qualitative research methods.

Dr Husain has also been invited to contribute to academic sessions at top institutions. His research has been published in respected international journals across marketing, consumer behaviour, hospitality, and tourism.