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Atul Kumar

Associate Professor (Off Campus),
Department of Management, BITS Pilani

Consumer Behaviour, Digital Customer Experience and AI in Marketing, Non-profit marketing
Atul_Kumar_BITS_pilani

Atul has over 22 years of dual expertise across industry and academia. He has a robust corporate background with premier organisations such as Bharti Airtel, AMUL Dairy, Tata Docomo, Perfetti Van Melle and ABN Amro Bank. A graduate of HBTI Kanpur and IMT Ghaziabad, Atul completed his doctoral studies at IIM Kashipur, blending technical proficiency with advanced management and research expertise.

As an academic researcher, he focusses on Charity donor behaviour, Consumer Behaviour, Non-profit Marketing, and Donation crowdfunding. His original research has been published in ABDC listed Journal (B- category) from Taylor & Francis- Journal of Nonprofit & Public Sector Marketing. He contributes to the academic community as a reviewer for leading and reputed journals like Voluntas and Journal of Consumer Behaviour. He is also author to various book chapters with reputed publishers. He is committed to producing impactful research that bridges the gap between industry relevance and academic contribution with current interests including sustainability, green consumer behaviour and role of Artificial Intelligence in marketing..

https://orcid.org/0000-0002-0200-940X