Dr Rehan Husain is an Assistant Professor of Marketing at BITS Pilani, Dubai Campus, with more than five years of experience in Management and Business education. He has taught across undergraduate, postgraduate, MBA, business analytics, and doctoral programmes, with expertise spanning marketing, consumer behaviour, digital marketing, marketing analytics, strategic marketing, and research methodology.
His research focuses on consumer behaviour, emerging technologies, artificial intelligence, virtual influencers, luxury consumption, hospitality, and tourism. His work has been published in leading international journals across marketing, consumer research, hospitality, and tourism.
Beyond teaching and student mentoring, Dr. Husain contributes actively to curriculum development, doctoral education, academic administration, and the advancement of the department’s research culture. He is involved in conceptualising and organising guest lectures, research seminars, academic workshops, conferences, doctoral development activities, and other scholarly initiatives that foster intellectual exchange and strengthen engagement between academia and industry.
His academic practice is underpinned by a commitment to research-informed education, experiential learning, the responsible use of emerging technologies, and the development of students’ analytical, professional, and research capabilities. Through his teaching, mentoring, scholarship, and academic leadership, he seeks to create an inclusive and intellectually stimulating learning environment that prepares students to address contemporary managerial and societal challenges.
