Dr. Gajendra Singh Chauhan

Professor, Department of Humanities and Social Sciences,
BITS Pilani, Pilani Campus

Department of Humanities and Social Sciences, Birla Institute of Technology & Science, Pilani- 333031, Rajasthan. India.


Books Published:

1. Functional English 2019. (C0-authored). Cengage Learning India, New Delhi.

2. Technical Communication 2018. (C0-authored). Cengage Learning India, New Delhi.

3. Human Values and Professional Ethics. 2018. (C0-authored). Cengage Learning India, New Delhi.

4. Soft Skills: An Integrated Approach To Maximize Personality. 2016. (C0-authored). Wiley India, New Delhi.

5. Integration of Web 2.0 Technology and Culture in English Language Teaching. 2013. (Co-edited) Jain Brothers, New Delhi.

6. Interfacing ELT with Culture & Technology: Directions for New Classroom. 2012. (Co-edited) Jain Brothers, New Delhi.

7. Language, Media and Society: Essence of Advertising Communication. 2010. (Self-authored) Rawat Publications, Jaipur.

8. Communication in a Globalized World: Challenges & Remedies. 2009. (Co-authored) Authors’ Press, New Delhi.

Published Research Papers

  • “Challenges and Opportunities in Online Learning Amid COVID-19: A Study on Hearing–Speech Impaired Students of Jammu and Kashmir.” Renu Kotwal, Gajendra Singh Chauhan, Swagata Ghosh (2022). Published in Media Watch, Sage Publications, (Scopus, Cabell's Directory, Proquest and EBSCO Database)

  • "A Heroic Team India: Inspiring Lessons on Soft Skills from a World-Class Cricket Team." Gajendra Singh Chauhan (2021). Published in The IUP Journal of Soft Skills, Vol 15, Issue, 3, Sep 2021. (Cabell's Directory, Proquest and EBSCO Database)

  • "Reach of Communication Channels in Promoting Family Planning among Women in Rural Rajasthan", Aditi Sharma, Gajendra Singh Chauhan, Priyanka (2021). Published in Online Journal Of Health and Allied Sciences, Vol 19, Issue 4, March 2021.  (Scopus) 

  • "Advertising for Amul Butter: Can a Classic Campaign Sustain Forever?", Gajendra Singh Chauhan and Sudhanshu Gupta (2021). Published in Indian Scholar - An International Multidisciplinary Research e-Journal, Vol 7 Issue 3, March 2021.

  •  “The Teaching Year No One Could Have Planned For”, Gajendra Singh Chauhan (2020). Harvard Business Publishing Education, 21 December, 2020.

  • “Infodemic of Fake News: Hope for Print”, Gajendra Singh Chauhan (2020). Published in University News, Vol 58, Issue 29, July20-26, 2020. 

  • The Rising Tide of Fake News and How to Tackle it: Quickfix Solutions Will Only Create More Problems”, Gajendra Singh Chauhan (2019). Published in Times of India, Editorial, national edition, 02 February, 2019.  
  • Unfair Promotion of Whitening Creams: Is Beauty No More Skin Deep?” Published in of Communication. Media Watch, 10(2), 2019. (SCOPUS)
  • “Effectiveness of Advertising Viewability in Digital Ecosystem: How to Get the Best Out of the Money We Invest”, Gajendra Singh Chauhan, Resham Rathi & Ketan Deore, (2019). Published in Edited Book Interdisciplinarity: Vignettes of Contemporary Education, Knowledge and Research (2019), Bloomsbury Publishing India Ltd., New Delhi. ISBN: 978-93-88630-94-8 
  • “Product Placement in Bollywood Movies - How the Movies We Watch Affect What We Buy?”, Gajendra Singh Chauhan, Akhil Agarwal & Aditya Khandelwal, (2019). Published in Edited Book Interdisciplinarity: Vignettes of Contemporary Education, Knowledge and Research (2019), Bloomsbury Publishing India Ltd., New Delhi. ISBN: 978-93-88630-94-8 
  • "Traversing the women entrepreneurship in South Asia: A journey of Indian startups through Lucite ceiling phenomenon", Tanu Shukla, Gajendra Singh Chauhan, Saumya, (2018)  Journal of Enterprising Communities: People and Places in the Global Economy, (Emerald) Vol. 12 Issue: 1, pp.50-66,
  • A Review Article in South Asian Journal of Management, Volume 24, No.1 2017 on "Intercultural Communication: The Indian Context" By Ramesh N Rao and Avinash Thombre, Sage Publication India Pvt. Ltd., New Delhi.
  • “Social Media Advertising and Public Awareness: Touching the LGBT Chord!” Chauhan, G.S. & Shukla, T (2016).  Published in Journal of International Women’s Studies, 18 (1). Bridgewater, US.
  • India, Nationalism and Sedition Debate: Media Trial of JNU Outrage” / Chauhan, G.S. & Shukla, T (2016). Published in Journal of Communication: Media Watch, 7(3), 2016. [DOI: 10.15655/mw/2016/v7i3/48556
  • “Consumer Psychology and Memory Recall Effect: An Analytical Study on Comparative Advertising”/ Chauhan, G.S. & Shukla, T (2016). Published in 7(1) Learning Community [ DOI:10.5958/2231-458X.2016.00009.9]
  • "A Multimodal Discourse Analysis of Select Tourism Video commercials of Incredible India Campaign"/ Arun Kumar Poonia and Gajendra Singh Chauhan. Published in International Journal of Travel and Tourism Volume 8, Issue 1 & 2, 2015 ISSN:0974-2603.
  • "A Study of First Page Advertising Trends in Select Indian Newspapers"/ Arun Kumar Poonia, Gajendra Singh Chauhan, Meenakshi Sharma and Madhusmita Das. Published in ‘The IUP Journal of Marketing Management’ Vol XIV No.4 November 2015 ISSN: 0972-6845.
  • "A Panacea for Enhancing Engineering Graduates’ Employability in IT Industry"/ Priti Vyas and Gajendra Singh Chauhan.  Published in Soft Skills: The IUP Journal of Soft Skills, Vol. IX, No. 4, December 2015, pp. 50-66. 
  • “Cognizance of Media Literacy in Higher Education.” Published in ‘Indian Higher Education At A Crossroads’ ISBN 978-93-5128-153-5, Kalpaz Publications, New Delhi, 2015.
  • “English in a Globalized World: Count Their Aspirations Before You Teach.” Published in ‘The Indian Journal of English Studies’ / Arun Kumar Poonia and Gajendra Singh Chauhan ISSN 09750258, Vol. L II (50-2), 2015.
  • “Sexist Communication in Advertisements: It’s Not Fair Honey!” Published in an anthology titled ‘Celebrating Literary Diversity’, Aadi Publications, Jaipur ISSN 973-93-82430-58-4, 2015.
  • “Advertising in Top National English Dailies: Which Newspaper is Winning The Brands! Published in ‘Commonwealth Journal of Commerce & Management Research’ / Madhusmita Das, Gajendra Singh Chauhan, Arun Kumar Poonia,  Volume I, Issue III, November 2014.
  • “Advertising Through Face Book: Reach And Impact On Youth.” Published in ‘Spark International Online e-Journal’ / Abhinav Ramana, Prashant Choudhary, Gajendra Singh Chauhan, ISSN – 0975-7929Vol-VI, Issue-XII, August 2014.
  • “Intercultural Communication: Barriers and Resolutions.”Published in edited volume Contributing Sustainability’ / Priti Vyas and Gajendra Singh Chauhan. Victorious Publication: New Delhi, 2014.
  • “Role of English in Tourism Communication in a Globalized World: Advantage India!” Published in International Conference Proceedings "The Impact of Social Changes on English Language and Literature” (TISCELL2014)/Arun Kumar Poonia and Gajendra Singh Chauhan ISSN 978-81-924212-5-4 February 7, 2014.Conference held in Lingaya’s University, February 7-8 2014.
  • "Multimedia Technology Aided Language Learning: A Classroom beyond Chalkboard” ELT Quarterly- A Peer reviewed Journal / Priti Vyas  and Gajendra Singh Chauhan ISSN 09750258, Vol. 16 (2-3), December (2013).
  • "Power of New Media and Language Change: What’s Next?” The Literati, A Transnational Peer Reviewed Journal / Arun Kumar Poonia and Gajendra Singh Chauhan ISSN 2248-9576 Summer (3.1) 2013.
  • "The Preeminence of Soft Skills: Need for Sustainable Employability” International Journal of Social Science & Interdisciplinary Research / Priti Vyas  and Gajendra Singh Chauhan ISSN 2277 3630IJSSIR, Vol. 2 (5), MAY (2013).
  • "Who Breaks My News? – Business of Breaking News and its Retention Value" Scholarly Research Journal for Interdisciplinary Studies / Tejaswi R & Gajendra S. Chauhan (1295-1308) MAR-APR, 2013, VOL-I, ISSUE-V.
  • "Language Change and Advertising Communication: Footloose and Fancy Free" Published in an edited volume Language & Society. Ropar: Bhhadal Tech Publications,  January 2013.
  • "Green Communication: Let the Corporate Walk the Talk." International Journal of Trends in Humanities and Social Science Volume 1 issue 9 September 2012.
  • "Business Ethics: Employee Loyalty and Whistle Blowing." International Journal of Multi-disciplinary Management Studies / Kumar Neeraj Sachdeva & Gajendra Singh Chauhan, Vol. 2, Issue 9, September 2012, pp. 147-152
  • “Empowering Education through New Technology: Let Learning be Simple, Human and Valuable” International e-journal Spark. February 2012.
  • “Soft Skills beyond Classroom: Taking the Leaf out of Obama’s India Visit” Journal of Soft Skill, June 2011 Vol V No.2 ICFAI Press, Hyderabad.
  • “Advertising through Social Media Networks: Let’s Catch up with the Internet Audience.” IJRCM refereed Journal, New Delhi Vol No.1 (2011), Issue No.2 (April).
  • "Save Our Languages: Act Now". ACAH, Japan 2010-Coference Proceedings. The Asian Conference on Arts & Humanities held in Osaka, Japan.
  • "India Calling English For Empowerment: Let's Join the Bandwagon". ELT Quarterly Vol9 No.1 November 2009.  A Journal of ELTIs in India.  Published from HMPIETR, Vallabh Vidyanagar.
  • "Advertising is Fun". Published in Modern English Teacher, UK. Volume 18 No.4 October 2009.
  • "From University to Industry: Increasing Employability with Soft Skills". Published in an edited volume entitled ‘Soft Skills: cornerstone of Professional Success’, New Delhi: Jain Brothers, 2009.
  • "Let Kids be Kids: Children, Advertising & Society". Published in a book entitled Pester Power Effect of Advertising on Children. Jaipur: CIPS, 2009.
  • "Communication in a Globalized World: Let us Speak Up".  Published in a book edited by Binod Mishra & Gajendra S ChauhanNew Delhi: Authors’ Press, 2009.
  • "Hinglish on A Platter: A Toast To New Global Bhasha". The ICFAI Journal of English Studies, Hyderabad.  Vol III No.4 December 2008: 21-28.
  • "No Kidding, All Business: Children, Advertising & Society".  Indian Journal of Youth Affairs, New Delhi.  Vol 12 N0.2: 99-103.
  • "Teaching Through Advertisements". IATEFL’s Voices, September-October 2008 issue 204:8. Published from IATEFL, Darwin College, University of Kent, Canterbury, UK.
  • "Teaching English in Rural India: Looking Beyond the English Textbook". ELT Quarterly Vol7 No.1-2 September 2008.  A Journal of ELTIs in India.  Published from HMPIETR, Vallabh Vidyanagar.
  • "The Semiotics of Visual Communication in Print Advertisement: How to Read Between the Lines". Published in Language In India. (April 2008).
  • "Sex in Advertisements: The Magic Mantra of Marketing". Published in Marketing in the New Global Order: Challenges & Opportunities ed. Tapan K Panda & Navin Donthu. New Delhi: Excel Books.2007:295-301.
  • "Resurgence of Hindi in the Wake of Globalization". Published in Language In India. (December 2006).
  • "Advertising Language: The Psychology Behind Advertising Languages". Published in Language In India. (June 2006).
  • "Noctes: Need to Know". Published in Arunachal Review (Jun-Aug 2004).

Book Reviews


  • Business Correspondence and Report Writing by R C Sharma & Krishna Mohan. Tata McGraw Hill, India.
  • Business communication by Anjanee Sethi & Bhavana Adhikari. Tata McGraw Hill, India.
  • Professional Communication by Aruna Koneru Tata McGraw Hill, India.
  • Rainbow Redemption: New Bearings in Indian English Poetry by Binod Mishra. Adhyayan Publishers & Distributors.

Radio Talks


  • A Radio Talk – ‘Arunachal since Statehood’ delivered on AIR.
  • A Radio Talk – ‘Value Education-Need of the Hour’ delivered on AIR.
  • A Radio Talk – ‘Yoga- Mantra of Stress Free Life’ delivered on AIR.