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Dr. Barsha Saha

Assistant Professor, Department of Management Studies.

BITS Pilani, Dubai Campus Dubai International Academic City P. O. Box No. - 345055 Dubai, UAE. Chamber No: 184 H

Saha B. (2026) Consumer Attention and Price Competitiveness in Telecommunications Market. Advances in Applied Operations Research and Analytics for Business Intelligence. Learning and Analytics in Intelligent Systems (volume 61) https://doi.org/10.1007/978-981-95-5441-6_6 (Scopus Indexed Conference Publication)

Saha B., Atree M. K. (2026) Regulatory and Implementation Challenges in the Digital Currency Market. Navigating the Future of Finance: Market Trends and Turbulence. Routledge, London, pp. 128-148. ISBN 9781003675990 (Scopus Indexed Conference Publication)

Bhattacharya S. N., Saha B., Bhattacharya M., & Basu S. (2025). Will terrestrial biomes survive in the face of greenhouse gas emissions spillover: Insights from G20 countries. Journal of Environmental Management, 380, 125137. https://doi.org/10.1016/j.jenvman.2025.125137 (ABDC A/Q1)

Zimmermann L, Somasundaram J, Saha B. (2024) Adoption of New Technology Vaccines, Journal of Marketing, https://doi.org/10.1177/00222429231220295 (UTD 24/FT 50/ABDC A*/Q1)

Gupta A. K., Saha B., & Kaur I. (2024). Transforming Modern Business with Digital Platforms - Exploring Solutions with Topic Modelling Conference proceedings of ICCMB '24: 7th International Conference on Computers in Management and Business (Vol. 84, pp. 101–106). https://doi.org/10.1145/3647782.3647798

Saha B, Martínez-García M, Bhattacharya S. N, Joshi R. (2022) Overcoming Choice Inertia through Social Interaction—An Agent-Based Study of Mobile Subscription Decision. Games, 13, 47. https://doi.org/10.3390/g13030047 (ABDC B)

Saha B, Sengupta K, Joshi R, Bhattacharya S. N. (2022) Evolution of Competition in Telecom Oligopoly – a Systematic Analysis in Post-Privatization Era, International Journal of Business and Economics September 2022, Vol. 21 Issue 2, p105-128. 24p. https://ijbe.fcu.edu.tw/past_issues/NO.21-2/pdf/vol_21-2-2.pdf (ABDC B)

Saha B. (2021). Application of Topic Modelling for Literature Review in Management Research. Conference proceedings of Interdisciplinary Research in Technology and Management, 249–256. https://doi.org/10.1201/9781003202240