BITS Pilani

  • Page last updated on Wednesday, October 26, 2016

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Encouraging the best of minds

Academic Research Division

BITS (Birla Institute of Technology and Science), Pilani is at the forefront of scientific research and Industrial consultancy. A well organized and systematic approach has been developed for the selection of research scholars, and training programs.

PhD Programme

Department of Management


Ph.D. Qualifying Examination


Ph.D. Qualifying examination will consist of two papers (sub divided into three parts each thereby covering 6 contents in total).

Duration of each written paper is 3 Hours.

Total marks are 400. 

The breakup of the same is given below: 

Component Marks Remarks
Written Paper I 160 Foundation Content-A + Sub-Area 1
Written Paper II 160 Foundation Content-B + Sub-Area 2
Viva 80 NA

Candidates pursuing Ph.D. under the Department of Management are required to compulsorily take the foundation courses as part of Ph.D. qualifying examination.  

The candidate is required to select 2 Sub Areas from Annexure - 1 and at least one of the selected sub areas should be in alignment with his or her proposed area of research work.

The candidate is required to f ill the titles of chosen sub areas in the application for qualifying examination

All papers are of open book nature.

Annexure - 1: Sub Areas

1. Finance & Accounting

2. Marketing

3. Organizational Behavior & Human Resource Management

4. Operations Management & Decision Science

5. Information Technology & Technology Management

6. Strategy & Entrepreneurship



Annexure - 2: Content Descriptions FOUNDATION COURSES


Content – A


Fundamental concepts development of management theory, business forms, (proprietorship etc.); review of managerial functions (planning, organizing, staffing, leading and controlling), fun ctional and strategic areas (Operation/production, Marketing, Finance and Personnel)


Content – B


Business communication basics; issue interpretation, reformulation and summation; interviews, questionnaires and forms; presentation techniques; technology and communication; business correspondence; group communication and meetings; employment communication.




Finance & Accounting


Content - A


Basic concepts, double entry accounting, journal, ledger, trial balance, profit & loss account, bal ance sheet, cash flow statement, financial statement analysis, ratio analysis, cost - volume - profit analysis, inventory valuation, inflation accounting, cost accounting and budgetary control systems, financial analysis and forecasting.


Content – B


Role and environment of managerial finance, time value of money (NPV, IRR), project feasibility, budgeting, long term investment decisions, long term financing decisions (LT & ST), capital structure, dividend decisions, short term financing decisions, working capital management, principles of corporate taxation, income tax, capital gains tax, tax laws and provisions, financial engineering.




Content – A


Definition, marketing research and forecasting demand, creating customer value, satisfaction and loyalty, analyzing consumer and business markets, market segmentation, brand equity, brand positioning, product and pricing strategies, managing services, managing value networks and channels, integrated marketing communications, international marketing.


Content – B


An examination of the concepts and practical methodology used in marketing research. An overview of marketing research process, with emphasis on research design; data instrument design; questionnaire formulation; sampling plans; data collection on methods - interviewing, panels; data analysis and use of computer based information systems for marketing intelligence. Also Time - series & Regression based models of sales forecasting, control and evaluation of marketing function and survey methodology a re covered. Emphasis will be on cases and research projects.


Organizational Behavior & Human Resource Management


Content – A


Evolution and relevance; perception emotions and learning in an organizational set up; attitudes and values, groups and group processes, leadership, power and politics, organizational change, resistance and development, managing conflict.


Content – B


Strategic human resource management, manpower planning, job analysis, recruitment and selection, placement, induction, training and development, appraising and managing performance, compensation, employee discipline, workplace safety and health, collective bargaining, industrial relations, human resource accounting and audit.


Operations Management & Decision Science


Content – A


Product & service design, plant location, aggregate planning, capacity, process, layout, sequencing & scheduling, line balancing, maintenance, quality (control, assurance, management), statistical quality control, queuing theory, project management ( CPM, PERT ) .


Content – B


Grouping data, measures of central tendency and dispersion, probability distribution, sampling and estimation, testing hypotheses, chi - square and analysis of variance, regression and correlation, non - parametric methods, time series and forecasting, index numbers, decision theory, linear programming, transportation and assignment problems, queuing theory, network problems, simulation; application of statistical software (SYSTAT, SPSS, SIMULA8, etc.) and spreadsheets.


Information Technology &Technology Management


Content – A


Introduction to Information Systems; Concepts of management, concepts of information, systems concepts; Information Systems and Organizations; decision making process; database systems; data communications; planning, desi gning, developing and implementing information systems; quality assurance and evaluation of information systems; future developments and their organizational and social implications; decision support system and expert systems.


Content – B


Concept of technology, nature of technological change, economics of technology, corporate technology strategy, analysis for technology strategy, adoption and management of new technology, accounting for technology, appropriate technologies, transfer of technology, influence of government policies on technology, technology, management for sustainable development.


Strategy & Entrepreneurship


Content – A


Mission, vision, strategic intent, hierarchical levels of strategy, PEST analysis, SWOT analysis, industry analysis, organizational analysis, BCG matrix, GE matrix, core competencies, five force theory, value chain, competitive advantage, generic strategies, diversification, strategy implementation and control.


Content – B

Fundamentals of entrepreneurship; elements o f leadership; identifying business opportunities; market study and research; business plans; finance, issues in raising finance; venture capitalist evaluation of business plans, technical aspects for the project, corporate strategies for growth; legal aspe ct to entrepreneurship, people skills, marketing and branding; creativity and communication.

The BITS Advantage

The new way to look at the world

The BITS MBA core curriculum is designed around the cross-functional way contemporary organizations work. Throughout the curriculum, students and faculty approach problems by looking to the broadest possible circle of skills and resources to fashion innovative solutions.

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