BITS Pilani

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Department of Management

Ph.d.

1. Area(s) of Ph D admission in the 1st Semester 2018-19:

a. Marketing:  

Marketing Research Methodologies; Multivariate Statistical Methods; Strategic Marketing; Social Media Marketing;  Post Modern Marketing/Brand Management; Marketing Models; Relationship Marketing;  Consumer Behavior; Advertising; Retail, Services Marketing; E-Business; Sustainable Consumption Behavior; Innovation Diffusion Theory  

b. Operations: 

Facility Layout/Location Problem; Combinatorial Optimization Problems; Applications of Theory of Constraints; R&D Management; Supply Chain Management; Distribution Management; Risk Management; Project Portfolio Management; Multi Criteria Decision Making; Multi-Objective Optimization Models; Software Reliability Growth Modeling; Baysian Modeling; Inventory Models; Reliability; Technology Management

c. Finance: 

Applied/Financial Econometrics; Banking and Finance; Financial Derivatives; Accounting and Control; Management Accounting

d. Human Resource Management: 

Leadership; Ethics; Culture and Organizational Behavior; Positive Psychology; Occupational Health Psychology; Indian Psychology; Business Creativity & Innovation

e. General Management: 

Corporate Social Responsibility, Business Environment, Corporate Sustainability Assessment; Entrepreneurship

 
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